Sheila Ho

Digital marketer with client-facing sales experience and a strong academic & research background in the social sciences. Backed by First-Class Honors and an award-winning thesis, I combine commercial instinct with rigorous analytical thinking to uncover meaningful audience insights, shape evidence-led strategies and drive measurable outcomes, bringing a fresh and distinctive blend of deep human understanding, persuasion and research depth to marketing.

Digital Marketer (Freelance) at Stoof & Stuff (2026-03 – Present)

• Audited the brand's digital assets, identifying opportunities to improve brand positioning, messaging and customer engagement.
• Created ad creatives and led Meta campaigns from planning through optimization, using performance data and A/B testing to improve campaign effectiveness.

Digital Marketer & UI/UX Designer (Freelance) at Jon Louis Paris (2025-12 – 2026-04)

• Granted full creative ownership, I strategized and executed a total website transformation, implementing 50+ website upgrades to align with brand messaging, SEO and UX/UI best practices. Engagement rate doubled, with 3.3% conversion rate achieved in 3 months. (View Portfolio)
• Revitalized client's social media with fresh, innovative posts, and eye-catching product visuals using Canva Pro and AI. Over five months, DMs rose 460%, engagement 147%, views 39% and net follows 33.3%, versus the prior period. (View Portfolio)
• With full campaign ownership, I managed Meta ads from strategy and creative development, to launch and optimization, using A/B testing and performance data to refine targeting and budgets, achieving a 7.9% link CTR and $0.07 CPC. (View Portfolio)

Digital Marketing Consultant (Freelance) at The Smol Practice (2025-07 – 2025-11)

• Built client's complete marketing foundation and launch strategy from scratch, then refined it post-launch.
• Provided ongoing regular consultancy on Google Ads, website optimization and overall marketing direction, aligning all marketing decisions across all domains with brand positioning and business goals.
• Managed on-page and technical SEO, using GA4 insights to to drive website improvements and deliver performance reports to the client.
• Managed Google Business Profiles and introduced in-store QR codes, substantially increasing reviews across all outlets.
• Managed and maintained client's website hosted on Shopify, including Shopify analytics and stock updates.

Programme Executive Buddy (Part-time) at Club Heal (2025-07 – 2025-09)

• Assisted in activities for individuals recovering from mental health challenges, building trust through sensitive communication, attentive listening and responsive support.

Research Officer at Thye Hua Kwan (2023-08 – 2023-12)

• Led a multidisciplinary team in evaluating the Our Keluarga (OK) support groupwork, using qualitative and quantitative methods to assess programme effectiveness and identify areas for improvement.
• Planned and executed a THK town hall event with a team, brainstorming programs, event materials, logistics and on-site operations.
• Conducted psychological research and synthesized academic literature for program-related and peer-reviewed research projects.

Financial Advisor at AXA (2020-06 – 2023-02)

• Conducted comprehensive financial needs analyses, recommended tailored insurance solutions and translating complex options into clear, client-focused advice.
• Built trusted client relationships and provided ongoing after-sales support, and was awarded "Top 10 sales".

WSQ Specialist Diploma in Digital Marketing in Digital Marketing – ASKTraining Institute (2025-01 – 2025-08)

WSQ Diploma in Digital Marketing in Digital Marketing (Pass with Distinction) – ASKTraining Institute (2025-01 – 2025-04)

B.A. Hons in Criminology & Security (First-Class) – Singapore Institute of Technology (2015 – 2019)

Diploma in Business Studies & Psychology – Ngee Ann Polytechnic (2012 – 2015)