Shirley Chua

I am a co-founder (with 9 years of experience) in retail and E-Commerce business in the Beauty & Apparel industry. Creative, risk-taking, innovative, resilent person with entrepreneur & IT digital skills. Strong interest to innovate new ideas and put to reality.

Strong time-management, customer management skills and work ethic. Revenue- and results-driven. Enjoy communicating to people from various backgrounds and familiar with virtual interaction with large audience group.

Strong knowledge in E-Commerce Operations, Marketing and IT apps.

Work Experience

CO-FOUNDER (E-Commerce Merchant / Beauty Business)

2015 - Present

Co-founder of Beauty (Makeupwifstyle) & Apparel Business and E-Commerce Merchant of more than 10 years. Setup and manage Beauty (Makeover) & Fashion Business. Revamp from conventional retail business model to established Digital /E-Commerce platform presence. Define business/brand goals and develop Digital strategies based on consumer insights, trend analysis and business objectives.

Experience in E-Commerce Marketing operations and engagement of Models/Influencers/ Artists for Campaign and Event promotion.

Responsibilities 

• Setup Seller accounts and business virtual store in various E-Commerce and Social media platforms e.g Tiktok, SnapChat, Facebook, Instagram, Shopee, Lazada, Qo10 etc. 
• Establish successful Digital marketing campaigns e.g Google Ads, Facebook Ads, Instagram to drive revenue and brand awareness. 
• Manages inventory (ensure stock balancing between online and offline). 
• Develop and implement sales strategies and generate sales revenue. 
• Sponsor and Participate in Festive events organised by Cosmetics Brand / Hotels /Insitiutions 
• Hands on experience in Order fulfillment, Order Management, Customer Satisfaction, SEO, SEM 
• Plan and execute Live Streaming, auction sessions on E-Platform to generate 
• Create Marketing Content on Social Media to boost traffic and drive revenue 
• Analyze data, reports from Digital Platforms (e.g Adwords) on consumers' behaviour and product trends to optimize effective Ads Campaign launch 
• Experience in Makeup, Hairstyling and Skincare Beauty Services 
• Oversee photography of all beauty / fashion shoots is well completed 
• Collaborate with Entertainment Corporations such as MediaCorp or Advertising agencies to offer Makeover services to Artists, Models etc. in content creation for Films and E-Commerce Programs

Service Delivery Manager (Hewlett Packard)

2006 - 2008

• Service Delivery Manager of Clients’ IT Operations of both IT Applications & Infrastructure
• Strong focus on customer satisfaction and manage relationship with clients at various levels, team, stakeholders and external vendors to achieve Excellent Total Customer Experience
• Manage IT Operations Delivery team of 20 staff to ensure near 100% SLA is met
• Forecasts service demand and resources within cost budget and manages IT Projects and operations within budget
• Provides direction and leads the team
• Monitor and track progress to ensure they are delivered on-time, mitigate risks with stakeholders and within budget.
• Compliance and Governance in Processes

Professional IT Industry (Background)

1994 - 2005

• Perform multiple roles in various IT areas
• Responsible in different IT technologies such as Server, Database, Networking, Applications etc.
• Experience in Customer Service, Team Management, Vendor Management
• Build Strong Foundation in multiple IT technical skills and knowledge

Education

National University of Singapore (1991- 1994)

Bachelor of Science with Merit (Computer Science)

Raffles Junior College (1989- 1990)

GCE 'A' Levels

Raffles Secondary School (1984- 1988)

GCE 'O' Levels