SM MALLS, PHILIPPINES
AVP VISUAL MERCHANDISING & DISPLAYS/ JUN 2022 - JAN 2023
- Partner with VP, Visual Merchandising and merchant leadership team to develop and lead the execution of concepts and strategic positioning for product launches/tests that drive (Green Finds, VM-Innovations Special Stores)
- Oversee and guide creative development supporting brand priorities through multi in-store vehicles (POP, Displays, Visual Merchandising, etc)
- Maintain consistently high visual standards throughout all environments through setups,
training and regular visits to all regions.
- Budget allocation to resources, overall VM expenses for whole year launches, projects,
popups, special projects.
Singapore Institute of Retail Studies (SIRS), SG
VISUAL MERCHANDISNG CONSULTANT/ since Oct 2021
- To conduct training delivery of the Heartland Visual Merchandising Programe
(HVMP) based on the curriculum and lesson plan developed by SIRS.
- To ensure proper administration of training delivery, giving consultation and advising on best VM and interior practises to trainee (business owner) in the course of the programme.
- To observe and comply with the parameters and guidelines defined in the delivery of the (HVMP)
H.A.M. CREATIONS PTE LTD, SINGAPORE
PROJECT MANAGER, NOV 2020 -CURRENT
- Managed clients’ project requirements and needs, budget and deadline; from project proposal, productions till final implementation of events and corporate initiative projects
- Create and lead design team for visual merchandising campaigns and pitches which includes Graphic & fabrications
- Coordinates internal communications, creative designs and production activities with printers, suppliers and production team (internal and external)
- Accurately estimating of time taken to complete work and meeting deadlines derived from estimations
- Manage costing to ensure profitability targets are met.
- Creating internal marketing materials etc.
SK JEWELLERY, SINGAPORE
VISUAL MERCHANDISING, HEAD/ May 2019 - MAR 2020
- Maintained work schedules for 3 VM team members and conducted their annual performance appraisals.
- Implemented space planning reports, set guides, merchandise planners, core standards and event executions.
- Resolved disputes with special Window rollot & displays.
- Monitored and replenished display inventory and restructured according to available stock when necessary.
- Completed seasonal windows and arranged in-store displays and showcase new product launch.
- Full contractor/supplier management to control budget and relationship, ensuring successful project executions.
ROBINSONS & CO, SINGAPORE
VISUAL MERCHANDISING MANAGER/ May 2015 - May 2019
- Worked along a team of 4 to run and maintain Robs Raffles City
- Worked closely with major Beauty brands SK-II, MAC, Lancome, Dior & Estee Lauder to name a few for Pop-up & Activities
- Liaising with Marketing for Creative alignment and executed effective Collaterals/POS of the entire Marketing calendar.
- Key person in Develop, Execute and Maintain the VM Guidelines & Visibilities for all stores (Heeren, Raffles City & JEM).
- Involved in Digital Content development and implementation.
- Work closely with store on merchandise presentation during promotional/seasonal change.
- Coordinated and supervised window installations and shipments; maintained supply budget & creative roll-out
- Coordinated and performed assigned tasks, including: Placing orders with the vendors; Inventory Control; accepting incoming orders; and maintain inventory
- Maintain close relationship with contractor/supplier so that budget and execution is within negotiable control.
- Co-Lead a team of six VM in new store opening/ Renovation.
VALIRAM GROUP, Kuala Lumpur, Malaysia
VM MANAGER, KATE SPADE NY/ APR 2014 - MAY 2015
- Maintain & implement VM standards across 5 retail stores & 1 outlet.
- Supervise budgets, schedules, layout, plans, planograms
- Planned and maintained store's merchandising aesthetic including mannequin, interior, and Seasonal window displays
- Work with Buying, Marketing and Operation team for all new window and floorset for all stores & outlet.
- Co-ordinated & run Store opening and Collection launches in Showrooms, Stores and Restaurants
- Liaise closely with Hong Kong and New York VM Directors to maintain company image
CHEETAH CORPORATION, Kuala Lumpur, Malaysia
VISUAL MERCHANDISING TEAM LEAD/ JUL 2012 - MAR 2014
- Managed a Seasonal Fashion shoot for In-House brands (Male, Female, Kids categories)
- Prepare seasonal/promotional visual merchandising windows & in-store change, in compliance with respective brand image
- Develop new VM guidelines, implement & maintenance
- Conceptualize and proposed new promotional event & launches, counters displays (incorporating promotional collaterals, fixture arrangement, colour and finishing.
- Co-Plan New Store or Free-Standing Concessionaires with Project team
- Refurbish dated fixtures for added-value addition to existing stores usage (cost savings)
PONEY GARMENTS, kuala lumpur, malaysia
SENIOR VISUAL MERCHANDISER/
JUN 2010 - JUN 2012
- Develop & execute Seasonal Window & floor change.
- Oversee Flagship-Stores & central region stores with VM maintenance including giving training to staffs.
- Administer posters roll-out and supervise installation with vendor/supplier.
- Props sourcing for Seasonal launches
- Design & Build fixtures and display tools
- Involved in Seasonal Photo-shoots for new collections
- Involved in weekly Sales meeting to understand and to help boost sales via VM maintenance.
- Involved in Tradeshow, Fashion Show, Expo setup/dismantling
- Advised on Mannequins and Fixtures re-purposes
METRO EYEWEAR GROUP, Kuala Lumpur, Malaysia
MARKETING & GRAPHIC EXECUTIVE/ MAY 2008 - JUN 2010
- Design floor plan for Fair & Roadshows.
- Designs all related POP materials and Organize executions.
- Conduct product shoot for Marketing Collaterals
- Assisted General Manager on all related Promotional, Franchise & Budgeting tasks assigned.
- Coordinated Company’s 20th Annual Dinner
PUBLIC MUTUAL BHD, Kuala Lumpur, Malaysia
WEB GRAPHIC DESIGNER/ JAN 2001 - APR 2008
- Develop, design & maintain company's website
- Design In-House Financial Software GUI and Advertising related material
- Facilitate in software QC procedures before roll-out
PRINTELLIGENCE , Kuala Lumpur, Malaysia
GRAPHIC DESIGNER/ 1998 - 2001
- In-House Illustrator.
- 3D Illustrator for Web.
