Sim Huey

Being from the small town of Malacca, Malaysia, I have always had a passion for working with small-medium companies. Having scooped ice cream to teaching kindergarten children, I've had a variety of experiences yet one thing holds them all together - people.

My favourite part of working with people is listening to their stories. Listening to each other builds empathy, forges trust, and creates deeper connections. It is also a highly effective way to unite emotions with meaning and intention. Now more than ever, businesses must connect with their audiences, tug at their heartstrings, and engage them on a much deeper level than before.

Therefore, after gaining five years of experience, I wish to utilize my skills as a competent marketing executive to support our clients/brands tell stories that inspire, motivate, and create a lasting impact on their audiences. No matter what we do, whether it is creative campaign planning, digital content creation, or design, I am passionate about incorporating a strong social DNA into every brand and campaign we work on.

Clients that I have worked with: Deliveroo, Jetstar Asia, Brompton, Estee Lauder, New Balance, Klook, Marriott International, Roche and more

2022 - 2023 | AKA Asia

Account Executive (August 2022 - present)

• Tell brand stories by writing everything from social media captions to press releases.
• Create and establish positive brand image by collaborating with local and regional media, bloggers, and influencers.
• Brainstorm and implement event plans and concepts.
• Support teams by preparing proposals, monthly reports, and work orders.

Senior Account Manager 

• Developed and executed customised marketing solutions including creative content creation for clients in accordance with their goals and objectives.
• Constructed campaign strategies for accounts and campaigns, analyzed ongoing results, optimized and refined strategies through regular check-ins with clients and team members.
• Managed extensive projects as well as client expectations, project plans, budgeting and forecasting, and overseeing the quality and accuracy of deliverables through the use of task and content management systems such as Asana.
• Prepared proposals, monthly reports, and work orders.
• Assisted in undertaking research and preparing presentations for the development of new business opportunities.
• Stayed current on industry news and best practices by staying informed of industry publications such as Marketing Week, The Drum, WePresent, etc.

Marketing and PR Executive

• Conceptualised, planned, and executed strategic marketing initiatives and campaigns.
• Managed and supported the Retail Sales team in the execution of seasonal/local campaigns.
• Developed partnerships with like-minded brands and influencers
• Elevated brand experiences and engagement with end-consumers through visual merchandising and customer service.
• Maintained strong brand image through social media and website management.

2015 - 2018 • Sunway & Lancaster University BA (Hons) in Communication Graduated with a GPA of 3.5 (A) 2014 - 2015 • Sunway College Foundation in Arts (FIA)