Sin Fatt Lee

Regional Operations & Supply Chain Leader with 20+ years of experience managing multi-country operations across diverse Asian markets. Proven track records in building regional distribution hubs, driving cost optimization initiatives, and leading cross-functional transformation programs aligned with corporate strategy. Strong expertise in trade compliance, AI-driven warehouse automation, risk management, and KPI governance.

Recognized for strengthening balance sheets, improving working capital, and leading high-performance regional teams through large-scale operational change. Led transformative Logistics projects that integrate supply chain strategies with broader business goals, resulting significant cost savings, improve efficiency and organizational effectiveness. Leadership is focused on effective communication, strategic people management and driving long-term development initiatives that support sustainable growth and operational excellence.

Head of Asia Pacific Logistics - GROZ-BECKERT EAST ASIA LLP - Singapore (APAC Region)

(2022-03 - 2025-11)

A global leading manufacturer for industrial machine needles, precision parts and fine tool systems for textile fabrics industry. Reporting to the Board of Directors East Asia and Global Supply Chain VP.

• Lead end-to-end APAC logistics and distribution operations across 9 countries, managing 9 country managers and regional distribution hub operations. (China ShangHai, China ShenZhen, China YanTai, Indonesia, Vietnam, Japan, Korea, Hong Kong & Taiwan).
• Oversee Singapore regional hub and manage 18 employees with full responsibility for material planning, transportation strategy, trade compliance, and operational KPIs.
• Spearheaded the implementation of supply chain & operation projects to align with business strategies.
• Manage Supply chain operations in APAC Region and responsible for the P&L ownership.
• Delivered EUR 0.7M (2022), EUR 1.1M (2023) and EUR 1.28M (2024) annual duty savings through Free Trade Agreement optimization and customs restructuring strategy.
• Spearheaded implementation of AI-driven Pick-by-Voice technology across Singapore and China, improving warehouse productivity and accuracy.
• Led regional warehouse relocations (China, Vietnam), ensuring zero business disruption and improved operational scalability.
• Partnered with global leadership in bi-annual freight tender strategy to optimize cost structure and carrier network.
• Developed regional risk mitigation framework to ensure supply continuity during geopolitical and logistics disruptions.
• Act as escalation point for critical customer delivery and trade compliance issues across APAC markets.

Regional Supply Chain Operation Lead - Halliburton Far East Pte Ltd - Singapore (APAC Region)

(2018-01 - 2022-03)

One of the world's largest oil field services companies with major business segment in Energy Services Group (ESG). ESG provides technical products & services for petroleum and natural gas exploration and production. Reporting to the Singapore Managing Director in Singapore and to the APAC Regional Supply Chain VP.

• Led APAC distribution hub operations with 28 staff in Halliburton APAC distribution hub (3 x master planners / 7 material planners / 1 x warehouse manager / warehouse team – 17)
• Managing inventory portfolio and improving inventory turns from 0.8 to 3.0, reducing working capital by USD 3M.
• Responsible for inventory planning / logistics transportation in the APAC distribution hub.
• Partner with Logistics 3PL to meet customer's delivery time and ensure competitive freight rates.
• Introduced and implemented logistics and warehouse continuous improvement initiatives (Lean Kaizen) in the APAC region.

Regional Material Control Supervisor - Halliburton Far East Pte Ltd - Singapore (APAC Region)

(2010-01 - 2017-12)

Reporting to the Singapore Managing Director in Singapore and to the APAC Regional Supply Chain VP.

• Manage a team of 7 employees (4 for logistics distribution + 3 for MPS and MRP operation).
• Strategically manage APAC inventory, setting inventory targets, drive Demand & Supply inventory planning.
• Establish sites SAP and other project implementation for APAC supply chain fields.
• Establish APAC supply chain KPI and ensure goals alignment.
• Initiate, plan and drive supply chain KPI accountability.
• Review and develop strategic plans to align to Global Supply Chain goals.
• Data analysis to translate data to Supply Chain opportunities.
• Plan and execute APAC supply chain KPI and goals.
• Establish mentorship and succession planning for APAC supply chain professionals.
• Drive and build healthy balance sheet mindset.
• Drive continuous improvement strategies, cost efficiency strategies and talent management.

Logistics Manager - Hi-P International Limited - Singapore

(2004-09 - 2010-01)

A global leading manufacturer in the telecommunications, lifestyle, computing and automotive industries. Deliver industrial & product design, plastic, metal to final assembly and test. Reporting to the Managing Director in Singapore.

• Manage a team of 20 employees (Demand planning – 4 / Sourcing & Procurement – 4 / Logistics and Warehouse – 12).
• Strategically drive Demand and Supply plan to align with corporate's goals.
• Drive competitive supply (pricing and uninterrupted flow).
• Manage customer orders and responsible from sales order process to logistics delivery to customer destinations.
• Set and implement performance goals.
• Work strategically with key stakeholder groups – Demand & Material planning / Procurement / Customer Service / Logistics and Warehouse.
• Develop, implement and execute strategies on Talent management.

Contract Supply Chain and Logistics Officer - Rohm and Haas Electronics Material S'pore Pte Ltd - Singapore

(2003-11 - 2004-08)

Manufacturer of specialty chemicals.

Supply Chain and Planning Analyst - Maxtor Peripherals Pte Ltd - Singapore

(2000-01 - 2003-10)

Manufacturer of computer hard disk drives.

Senior Purchasing and Logistics Officer - ISK Singapore Pte Ltd - Singapore

(1995-01 - 1999-12)

Chemical manufacturer for titanium dioxide for paints, agrochemicals, biosciences and functional material in electronics & cosmetics.

Mini Masters - General Management - National Technology University (2021 - 2021)

Master - Supply Chain Management - Southern Cross University (2005 - 2005)

Bachelor of Business Administration - Purchasing and Logistics Management - Unknown (2003 - 2003)