L'Occitane en Provence | Trade Marketing Project Leader
July 2021 – July 2023, Geneva
- Successfully managed project lifecycles for new spa openings, from ideation to execution, resulting in an average of $600K in revenue generated over 17 countries (ME, GE & Export).
- Developed and executed innovative cross-marketing campaigns across multiple channels, resulting in a 15% increase in revenue for Spa L'Occitane partners. Developed a comprehensive 3-year marketing plan for a network of 108 spas worldwide.
- Collaborated with the creative team to consistently produce on-brand content for all L'Occitane spa locations worldwide, ensuring adherence to brand guidelines and increasing customer satisfaction rate by 35%.
- Created and integrated media strategy that increased L'Occitane spa visibility by 20%, through regular updates to key media outlets and the development of compelling pitches that resulted in expanded coverage.
