Stephanie Steven

I’m an INFJ who believes that learning and personal growth are lifelong journeys. I enjoy working in positive, collaborative environments with creative, like-minded people who are open to learning and growing together. I value meaningful work, a healthy work-life balance, and always strive to do my best.

Marketing Executive at JCO Jewelry Pte. Ltd. (2023-03 – Present)

• Managed the end-to-end B2C EDM programme using Klaviyo, from campaign planning, customer segmentation and copywriting to scheduling, execution and performance reporting. Reached 300K+ profiles with ~50% open rates in the US market, with more recent campaigns achieving up to 85% open rates across international markets.
• Planned and executed seasonal and promotional EDM campaigns, including Flash Sales, Black Friday, Cyber Monday, Christmas, Boxing Day and year-end campaigns.
• Managed B2B wholesale email communications, collaborating with the creative team on product and collection catalogues.
• Supported micro-influencer and KOL collaborations to strengthen brand awareness and social media presence.
• Wrote SEO-optimised product descriptions and blog content for Shopify, supporting website content and organic search visibility.
• Collaborated on Shopify e-commerce campaigns and seasonal promotions, supporting online sales and revenue growth.
• Created and edited short-form social content for Instagram, Facebook and TikTok, achieving 100K+ views on Instagram, with selected reels surpassing 10M views.
• Managed content scheduling and publishing through Meta Business Suite across Facebook and Instagram.
• Created marketing visuals and edited video content using Canva Pro and CapCut Pro.
• Conducted weekly EDM and social media performance reporting, tracking campaign engagement, traffic and content performance.
• Represented the brand at biannual boutique fairs, providing personalized product recommendations and supporting sales.

Social Media Executive at Love, Bonito Malaysia Sdn. Bhd (2022-01 – 2022-04)

• Attractively and creatively portray, and stimulate interest in Love, Bonito’s mission, products, and the #LBexperience through storytelling across Instagram (IG) and Facebook (FB)
• Work closely with the Graphic Design team as the sole Social Media Marketing Executive (TikTok, IG, FB)
• Execute BAU copies for IG, FB & other marketing copies
• Effectively portray the LB spirit via responses to IG DMs and comments
• Monitor social media daily
• Weekly reports on Social Media data analytics, with Iconosquare & Google Analytics
• Liaise with the Global team on Global level content
• Liaise with KOLs on campaigns or initiatives
• Collaborate closely with the Marketing team in the ideation and execution of Marketing Strategy for the campaigns to achieve business and campaign-specific objectives
• Assist Marketing team in calendar planning - develop an optimal posting schedule and publishing calendar
• Follow industry-related news and generate ideas around trending topics, identify gaps and opportunities in the existing content pillars, and suggest new topics to further enhance campaign dimensions.

Fashion Stylist at ZALORA Jade EServices Malaysia (2019-08 – 2021-12)

• Train, Supervise, and Reviews the Production Team on Digital Styling
• Create Beginner's Guidelines for Digital Styling with Microsoft Powerpoint
• Generates and manage excel spreadsheets to track Digital Styling KPI for the whole Production Team
• Works with various international brands for Zalora's online catalog
• Fashion Styling offline and online
• Digitally styles the outfits for Zalora
• Assist in new styling software data updates
• Liaise with Visenze
• Using Creative Force and obtained certificates for their courses
• Understand the brands or client's requirements
• Acknowledge the fashion trend

Public Relations Intern at Louis Vuitton Malaysia (2018-10 – 2018-11)

• Assisted clients via email, phone and online presentations.
• Supported internal communications, including print and digital newsletters.
• Conducted competitor research and analysis to support PR activities.

Buying Intern at ZALORA Jade EServices Singapore (2015-10 – 2015-12)

• Assisted with client communications via email, phone and online presentations.
• Supported internal communications, including print and digital newsletters.
• Conducted competitor research and analysis to support PR initiatives.

BA (Hons) in International Fashion Business – Coventry University (2016 – 2018)

Adv. Diploma in Fashion Marketing & Management – Raffles College of Higher Education (2013 – 2015)

High School in Kuala Lumpur, Malaysia – Mont' Kiara International School (2010 – 2012)

Middle School in Manila, Philippines – Brent International School (2007 – 2010)