Co-founder & Communications Lead at CoinLens PR (2024-02 – Present)
- Co-founded and operate a PR and communications firm serving fintech, payments infrastructure, and RWA protocol clients
- Develop earned media strategies that include press outreach, thought leadership positioning, spokesperson preparation, and journalist relationship management
- Draft press releases, bylines, and executive Q&As targeting business and fintech press
- Managed crisis communications response for a DeFi client following an $8.85M security exploit; coordinated official X disclosures, drafted holding statements and ongoing community updates, advised on disclosure timeline with security researchers, and managed the public announcement of a $500K recovery bounty
- Manage LinkedIn and X communications for clients, building organic presence among B2B and institutional audiences
PR & Communications Manager at Coins.ph (2022-03 – 2023-06)
- Joined Coins.ph as part of the incoming leadership team following the company's $200M acquisition by ex-Binance CFO Wei Zhou; served as primary PR and communications lead through the ownership transition and subsequent $30M Series C financing
- Served as primary media spokesperson; managed international wire coverage of the acquisition and fundraise, and placed ongoing coverage across national and regional business press
- Developed press strategies for payment product launches, cross-border remittance milestones, regulatory filings, and licensing announcements
- Built and maintained ongoing journalist relationships in the fintech and payments beat across Southeast Asia and global wire services
- Led crisis communications during market volatility periods, including managing reactive media inquiries under time pressure
- Increased share of voice vs. regional competitors through proactive pitching on payment volume data, user growth, and regulatory developments
News Writer & Editorial Lead at CoinGeek (2019-09 – 2025-12)
- Produced coverage of crypto markets, payments regulation, and blockchain infrastructure for a global audience; built and maintained an extensive source network across regulators, exchange executives, and institutional investors
- Broke time-sensitive regulatory and market-moving stories requiring rapid media strategy and editorial judgment under deadline
- Conducted on-site interviews with founders, regulators, and investors at events like the London Blockchain Conference, Digital Nigeria, Philippines Blockchain Week and more
Editor-in-Chief at Crypto News Flash (2021-01 – 2021-10)
- Led editorial operations for a global cryptocurrency publication, growing it to over one million monthly readers
- Defined editorial strategy, publishing standards, and content quality guidelines across a distributed team
PR Manager at Ferrum Network (2020-07 – 2021-01)
- Managed PR and communications for DeFi protocol launches and ecosystem integrations
- Secured consistent coverage across crypto and fintech media for the Crucible product launch
PR Account Executive at EAK Digital (2018-11 – 2019-12)
- Managed PR campaigns for blockchain and fintech clients, including Theta Network and Elixxir; secured coverage on tier 1s like Forbes and coordinated media strategy around Theta's Samsung NEXT-led funding round and Elixxir's launch events at Money 20/20 and CoinDesk Consensus Singapore
- Conducted media outreach, pitch drafting, press release distribution, and journalist follow-up across both crypto-native and mainstream business publications
Staff Writer / Assistant Editor at BeInCrypto (2020-01 – 2020-09)
- Covered breaking crypto and fintech stories for a global audience; edited articles for accuracy, clarity, and SEO performance
African Correspondent at Cointelegraph (2018-06 – 2018-07)
- Reported on blockchain adoption and fintech developments across Africa for the world's largest crypto media outlet
