Sylvia Loo

Hello! I am currently a final year student at Singapore Management University studying Business Management with a double major in Marketing and Digital Business.

Marketing and Business Development Intern at PwC Singapore

• Supported the launch of an annual flagship campaign, the Digital Trust Insights.
• Designed a marketing toolkit consisting of social media posts and email templates.
• Wrote content for a microsite where users can download the full report and developed slides for a webinar where partners shared the report's critical insights with C-suites.
• Conceptualised newsletters and EDMs using Apsis that were sent out to PwC clients.
• Collaborated with the business development team to craft a pitch about developing a super app for a B2B company.
• Researched and designed slides on the top super apps in Southeast Asia, the current global trends for super apps and cybersecurity frameworks.

Singapore Management University