Tang Jia Yu, Jayce

Hello, I'm Jia Yu, and you can call me Jayce! I'm a aspiring Digital Marketing with an interest in Branding & Campaigns. My passion for Marketing stems from both the concept of consumer logic and their rationality, as well as the ability to step into a world of limitless creativity, communication, and opportunities.

TikTok Pte Ltd July 2022 – Jan 2023

Platform Campaign Planning & Operation Intern (E-Commerce)

• Conceptualized and executed over 7 TikTok Shop e-commerce promotion activities in Indonesia, such as Super Brand Day campaigns from start to end, while being the Assistant in-charge (POC) for 3 of those campaigns, leading a team of 5
• Planned and created 5 reproducible content marketing strategies, including Hashtag Challenges, Short videos, and Livestream operating procedures to drive campaign awareness according to the characteristics of users in the targeted local market(s), and garnered over 200 million in-app (TikTok) views in total
• Created 1 manual Data Dashboard for post-mortem campaign analysis to improve review efficiency and also identify innovative improvements in campaign performance and processes
• Collaborated with 7 global and/or renowned local (Indonesian) brands and helped grew their Weekly Gross Merchandise Value (GMV) by multiple folds through strategic campaign planning and effective integrated marketing efforts
• Managed budgets amounting to 5-6 digits for each campaign, planning and allocating them strategically to ensure maximum Campaign ROI

Bizsquare Management Consultants Pte Ltd Dec 2021 – July 2022

Digital Marketing Intern

• Developed 2 Marketing & Branding reports (which involved Consumer Research, SWOT analysis, Market Audit, Brand Direction and Strategy, Social Media and Influencer marketing etc.)
• Executed the derived Marketing & Branding strategies as a Branding & Marketing consultant for B2B clients to help them accelerate business growth
• Wrote 15 blogs post using WordPress and crafted 2 press releases for SEO, created over 20 EDMs using MailChimp, and developed 30 Social Media posts, 4 Facebook/Instagram Ads and 1 Video as part of long-term content strategy
• Designed over 20 Digital Marketing Collaterals (infographics and festive posts etc.), 1 website UI for Bizsquare, and 4 proposal report layouts for B2B clients, all using Canva and Adobe Illustrator
• Acquired over 10 B2B leads and grew Social Media reach by 30% through SMM Campaigns and consistent weekly posts on various social media platforms (e.g., Facebook, LinkedIn, Instagram, Google My Business)

Singapore University of Social Sciences JUL 2019 – JUL 2023

Bachelor of Science in Marketing with Digital Content Marketing

• CGPA 4.24/5.0