Tengku Azlan

A strategic senior creative with 7 years of advertising experience developing ideas and leading both integrated campaigns and social for regional and global brands. Experienced across the full campaign journey, from early-stage ideation and new-business pitches to social-first creative development and execution across 360° campaigns. A collaborative creative partner to creative and strategy leadership, with a track record of winning pitches as the lead creative and translating brand and business challenges into compelling campaign ideas.

Currently stepping into an Art Lead role, bringing together creative vision, strategic thinking and team leadership. Azlan is not just a thinker, but also skilled in his craft, with experience in graphic design, film, photography and mixed media channels. He is both a modern day creative who intergrates AI to his workflow, and also a rare breed who has experience with traditional media.

Freelance Art Lead - FRIEND

(2026-10)

• Lead creative development and art direction, shaping campaign ideas and Social, ensuring creative quality across deliverables.
• Work collaboratively with creative and strategy teams to develop campaign approaches from initial thinking through execution.
• Guide creative work and contribute to team direction, bringing strategic intent and creative craft together.

Freelance Senior Art Director - FRIEND

(2025-09 - 2026-09)

• Led art direction and creative development across a diverse portfolio of accounts (BAIC, CGSI, Coffeebean, KFC, Swisse).
• Contributed to campaign ideation, creative presentations and integrated campaign development.
• Main Pitch creative winning 4 out of 5 pitches.

Art Director - VAYNERMEDIA APAC

(2020-11 - 2025-09)

• Led art direction and creative development for social and integrated campaigns across a diverse portfolio of local and regional brands. (Visa, Amazon, Prudential, Subway, Johnnie Walker, Disney, Optus).
• Served as the main creative on approximately 10 new-business pitches, winning every pitch led.
• Worked alongside Creative Directors and Strategy Directors from the brainstorming stage, contributing to campaign platforms, creative concepts and pitch narratives.
• Led art direction for Visa’s regional 360° campaign across multiple APAC markets.
• Developed campaign ideas and creative executions across multiple touchpoints, balancing brand objectives, audience relevance for both social and campaign-led projects.
• Partnered with internal teams and stakeholders to take creative work from initial concept through presentation and execution.

Freelance Junior Art Director - DDB TRIBAL

(2020-09 - 2020-10)

• Supported art direction and creative development across advertising projects, contributing to visual concepts and social execution for MCCY.

Junior Art Director - DENTSU X / DENTSU SINGAPORE

(2019-05 - 2020-09)

• Main social creative for Gardens by the Bay, Toyota, Huawei and ESPN.

Art Intern - TBWA\MEDIA ARTS LAB

(2018 - 2018)

• Supported the creative team in visual research, concept development and art direction for Apple.

Bachelor of Arts (Honours) - Communication Design - Singapore Institute of Technology (SIT) / The Glasgow School of Art (2016 - 2018)

Diploma - Multimedia and Animation - Ngee Ann Polytechnic (2010 - 2013)

Ahmad Ibrahim Secondary School (2005 - 2009)

Woodlands Ring Primary School (1999 - 2004)