Victor Lim

• Area Sales Manager with over 10 years of sales experience across ASEAN
• Deep expertise in technical knowledge with hands-on experience
• Achievements
• Surpass Annual Sales Budget by 23% with consistent monthly sales revenue 
• Penetrate new product into the market through End Users 

• Work remotely in Singapore and set up a Singapore Office as a mini HQ.
• Plan marketing and sales strategy to develop and grow sales within ASEAN region
• Continuously expanding BEA footprint by expanding new customer base for different market segments, Auto-Doors, Factory Automation, Public Transport, Toll & Parking Market
• Provide Technical training and support to customers
• To advise customers professionally in the technical aspect and propose innovative solutions
• Manage Sales Team (India & Middle East) of 3 and Technical Team (Asia Pacific) of 5
• Communicate closely with Upper Management and Oversea colleagues across China and Belgium to update on current market situation. 
• Set annual territory sales budgets and ensure that sales budgets are achieved
• Setting of customer prices and price lists in conjunction with AP Managing Director
• To identify and implement appropriate sales and marketing strategies in given territory and all possible opportunities for improvement

bachelor degree in mechatronics, university of newcastle (psb academy)