Wayne Loh

Looking to embark on a campaign management and marketing career path with my experience in campaign planning and management as well as my communication and writing skills.

CONTENT SPECIALIST (COMMUNICATIONS), GOJEK (CONTRACT)

• Managed communication campaigns for product launches, community events, regular updates, etc.
• Composed all communication copies to Gojek driver-partners across various channels (Blog, SMS, Telegram, In-app Message, etc.)
• Proofreading / editing of copies for marketing/advertising purposes
• Tracking of performance for communications
• Ad hoc duties required to support driver engagement

• Campaigns planning, execution, and management for:
  • Lazada Groceries, RedMart, Laz Mama Shop
• Analysing brands/categories to promote on a weekly/seasonal basis and strategizing accordingly
• Managing campaign project flow and internal stakeholders to ensure smooth execution
• Tracking and reporting of campaign performance
• Business-as-usual (BAU) operations to support marketing solutions

• Research and creation of Facebook posts content
• Composed food articles
• Basic editing of food photographs in Lightroom
• Management of TikTok account

• Client liaison
• Carried out aspects of planned digital marketing campaigns
• Copywriting for external and internal content
• Designed copywriting frameworks for clients for LinkedIn usage

• Composed multiple daily articles of various genre and content
• Top article pieces garnered over 1 million views
• Copywriting for external and internal content
• Designed copywriting frameworks for clients for LinkedIn usage

Bachelor's degree in Business (Marketing)