William Ho

As a media activations manager, I am responsible for overseeing the strategy, planning and execution of many large budget digital campaigns spanning across paid social, SEM, display advertising and content syndication vendors.

• Managing a team of social media executives in the Singapore and Australia offices.
• Implementing the setup process and trafficking of ads on major social platforms, programmatic display and paid search.
• Working closely with the Client Services team to plan and strategise channels for outreach and marketing tactics.
• Drafting of media plans and planning media budgets for channel activation.
• Utilizing BI and visualization platforms such as Datorama/Tableau to build campaign dashboards for reporting.
• Set up and execution of Social Selling campaigns.
• Working with 3rd party partners for campaigns that involve content syndication / lead generation tactics.
• Researching into new media and ad tech tools. Integration and management of media and ad tech tools.

Masters in Business Intelligence and Social Media