Xinyi Lim

Product Manager with 4+ years of experience in e-commerce, CRM, and customer engagement, backed by a strong data analytics foundation and a passion for building community-driven products.

Senior Product Manager, Product Strategy at Shopee (2019-11 – 2024-03)

Senior Product Manager overseeing product strategy, seller growth initiatives, and cross-functional team management across Southeast Asia and Taiwan operations.

• Product Strategy (Aug 2023 – Mar 2024): Focus on Seller Growth in increasingly competitive local and cross-border e-commerce landscape. Skills: Marketplace Strategy, Roadmapping, User Research, Competitor Analysis, Proposal Writing.
• Senior Product Manager (Sep 2022 – Aug 2023): Designed & launched an admin portal to streamline seller management, enhancing operational efficiency across SEA & TW. Skills: SQL, Product Operations, User Interviews, Cross-functional Stakeholder Management (10+ teams).
• Led the development of a Campaign Portal for local BD teams to manage seller campaigns across SEA & TW. Standardized campaign workflows, reducing reliance on paid platforms (e.g., Salesforce)
• Product Manager (Nov 2019 – Sep 2022): Launched ML-backed Seller Marketing and Customer Relationship Management tools, dashboards for sellers. Skills: Product Strategy, Roadmapping, Wireframing (Figma), A/B Testing, User Interviews, SQL, Machine Learning (Python).
• 0-to-1 product development, partnering with a client brand to build a linked membership system, creating a seamless experience for members to accumulate and spend points.

Process and Equipment Engineer at Micron Technology (2018-08 – 2019-11)

Process and Equipment Engineer focused on optimizing manufacturing processes, tool efficiency, and cost savings through data analysis and equipment management.

• Optimized process recipes, worked with vendors and equipment engineers, and analysed data to enhance tool cleaning efficiency. Achieved a 3x reduction in wafer scraps and minimized part replacements, resulting in ~$2,240,000/year in cost savings in a key project.
• Monitored and fine-tuned critical inline parameters, diagnosing and resolving tool failures to maintain operational efficiency.
• Conducted hardware and recipe evaluations to improve profiles and ensure product maturity of above 90% line yield.

Masters of Science in Analytics – Georgia Institute of Technology (2024-01)

Bachelor of Engineering in Chemical Engineering – National University of Singapore (2014-08 – 2018-05)