Xuan Hui Lee

Hello! I am Xuan Hui, a final year undergraduate from Singapore Management University (SMU) Lee Kong Chian School of Business pursuing a Bachelor's Degree in Business Management majoring in Marketing and Communications.

From my past internship experiences, I have honed skills in programmatic advertising and digital marketing and I hope to be able to use these skills to add value in the workplace.

Past internship experiences

• Omnicom Media Group

• Assisted with the implementation and monitoring of client campaigns on DV360 
• Experience with real-time bidding strategies (CPM, CPA, CPC)

• Digital Marketing and Insights
• Assisted with database collection for various clients' account lists (TAL, Domains)
• Performed market research 
• Experience in setting up ads on Google DV360 and LinkedIn
• Assisted with setting up engagement and go-live reports using CM
• Assisted with various clients' briefing proposals and creatives

• Managed correspondence among project team members
• Communicated with relevant stakeholders to ensure the success of key events (Singapore Fintech Festival, IOT Asia, etc.)
• Engaged in content production of event's digital EDMs
• Set up and executed a social media calendar for an event

Singapore Management University: Bachelor in Business Management, double majoring in Marketing and Communications