Yolyn Sam

I specialise in building and scaling marketing functions that accelerate revenue, strengthen pipelines, and expand market share across APAC and global markets.

Both strategic and hands on, I have led teams to deliver:

• 10X+ pipeline growth and $7M ARR scaling for a SaaS startup
• 20%+ revenue overachievement for consecutive quarters
• Lead generation growth from fewer than 10 to more than 3,000 per month
• Conversion improvements from 2 percent to 12.5 percent by redesigning demand generation

My expertise spans go to market planning, demand generation, ABM, and digital strategy, supported by deep hands on knowledge of MarTech stacks including HubSpot, Salesforce, Marketo, and LinkedIn Sales Navigator.

Alongside leading marketing for high growth companies, I have advised startups and SMEs as a fractional CMO, helping them design scalable strategies, optimise funnels, and execute impactful campaigns. While this strengthened my ability to adapt across industries, my focus now is to bring this expertise into a permanent leadership role where I can drive long term growth and build high performing teams.

I am passionate about transforming marketing into a true growth engine by blending data, creativity, and execution to deliver results that matter.

Growth-focused marketing leader with 20+ years of experience driving measurable results across B2B and B2C businesses in SaaS, HRTech, EdTech, and Cybersecurity.

Msc. In Global Marketing