Yuki Lee

With 7 years of experience, I have obtained solid experience in the intricacies of marketing. Never one to shy away from a challenge, I value resourcefulness and adaptability in any opportunity presented.

Senior Marketing Executive, Kgbveblen Pte Ltd

• Manage and execute all marketing operations, start to end, with a team of up to 10 members. 
• Strategized for pre and post campaigns towards all product launches across e-commerce, social media channels, EDM, and advertising platforms.
• Increased social media engagements by 250% for one of the managed brands. 
• Increased advertising average CTR by 430% for one of the managed brands. 
• Lead and innovated product R&D for new releases.

• Responsible for all marketing engagements, including Facebook, Instagram updates, and website creation.
• Managed all customer contact points and production liaison
• Organized shampoo-making workshops for 180 participants in collaboration with SCAPE and a following shampoo-making workshop in NIE.
• Responsible for launching a push cart sales campaign at Raffles Place MRT Underground Mall in 2014 & 2015 that helped improve sales by 40%.

• Ideate and reconstructed a new consumer-facing financial app
• Curated consumer engagement content within the app
• Conceptualized guerrilla marketing campaigns and assisted in daily social media content for revamped app launch

•  Planned and crafted survey content for data consulting projects and daily surveys
• Organized and analyzed survey results
• Responded to customer relations matters, including tracking consumer opinions on digital platforms and rewards management
• Consolidated data and crafted curated content for social media marketing on Facebook

• Planned and managed programs for entrepreneurship and leadership training
• Videography and photography coverage for all events, including editing and creative processes
• Managed and designed daily marketing content as well as media coverage for social media platforms
• Peer-to-Peer guidance with fresh interns

• Responsible for all social media marketing in Singapore, Malaysia and Indonesia for GAP’s 2-week anniversary celebration and other brands such as Pretty Ballerinas and Banana Republic. Includes creating all marketing collateral for the event stationed in all Singapore stores.
• Compounded media list and communicated with editors to publicize for GAP events.
• Produced seasonal reports for Banana Republic and GAP to be reviewed by HQ.

2019 – 2023

Singapore University of Social Sciences, Bachelor of Science in Marketing with Honors (BSc)

2015 – 2018

Republic Polytechnic, Diploma in Social Enterprise Management