Senior Marketing Executive, Kgbveblen Pte Ltd
- Manage and execute all marketing operations, start to end, with a team of up to 10 members.
- Strategized for pre and post campaigns towards all product launches across e-commerce, social media channels, EDM, and advertising platforms.
- Increased social media engagements by 250% for one of the managed brands.
- Increased advertising average CTR by 430% for one of the managed brands.
- Lead and innovated product R&D for new releases.
Marketing Executive, Soapshifu
- Responsible for all marketing engagements, including Facebook, Instagram updates, and website creation.
- Managed all customer contact points and production liaison
- Organized shampoo-making workshops for 180 participants in collaboration with SCAPE and a following shampoo-making workshop in NIE.
- Responsible for launching a push cart sales campaign at Raffles Place MRT Underground Mall in 2014 & 2015 that helped improve sales by 40%.
App UX Designer & Marketing Assistant, Synchestra
- Ideate and reconstructed a new consumer-facing financial app
- Curated consumer engagement content within the app
- Conceptualized guerrilla marketing campaigns and assisted in daily social media content for revamped app launch
Data Analytics & Marketing Intern, Milieu Insight Pte Ltd
- Planned and crafted survey content for data consulting projects and daily surveys
- Organized and analyzed survey results
- Responded to customer relations matters, including tracking consumer opinions on digital platforms and rewards management
- Consolidated data and crafted curated content for social media marketing on Facebook
Entrepreneurship/Leadership Trainer & Marketing Intern at Halogen Foundation Singapore
- Planned and managed programs for entrepreneurship and leadership training
- Videography and photography coverage for all events, including editing and creative processes
- Managed and designed daily marketing content as well as media coverage for social media platforms
- Peer-to-Peer guidance with fresh interns
Marketing Assistant at F J Benjamin (Singapore) Pte Ltd
- Responsible for all social media marketing in Singapore, Malaysia and Indonesia for GAP’s 2-week anniversary celebration and other brands such as Pretty Ballerinas and Banana Republic. Includes creating all marketing collateral for the event stationed in all Singapore stores.
- Compounded media list and communicated with editors to publicize for GAP events.
- Produced seasonal reports for Banana Republic and GAP to be reviewed by HQ.
