Zoey Bui

As a creative and versatile Art Director at Onyx Island Pte. Ltd., I take the lead in proposing art direction and the development of artworks for various well-known brands, such as Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, Derma Lab and more. In addition to acquiring a degree in Fashion Media at Lasalle College of the Arts, I also have a BA in International Marketing from Birmingham City University.

I have a passion for photography, fashion, and anything art-sy. I excel at creating visually appealing artwork, such as graphic images, layouts, photographs, and videos for not only social media channels but also ad campaigns that align with clients' branding guidelines and objectives. I have a keen eye for design trends and styles, and I'm well-versed in using various design tools, such as Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects, and Capcut, etc. to create stunning and engaging content.

• Take the lead in proposing art direction and the overall look and feel of several well-known brands such as Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, Derma Lab, Ebene, IRÉN Skin, Cellarmaster Wines, etc.
• Research design trends and styles to conceptualize and develop visually appealing artworks such as graphic images, layouts, photos, and videos for social media channels and ad campaigns that align with clients’ branding guidelines and objectives.
• Create various moodboard concepts for product photoshoots based on client briefs, and collaborate with internal copywriters and project managers to ensure that deliverables meet client standards and requirements.
• Plan and execute product photoshoots from prop procurement, shot composition and framing, to camera and lighting equipment setup.
• In charge of the post-production process, including editing, retouching, and color-grading photos and videos.
• Work closely with account managers to understand clients’ communication strategies to provide creative solutions and social media strategies.
• Coordinate with freelance artists and provide feedback to ensure that their work quality adheres to the proposed art direction and the approved proposals are accurately executed upon receiving clients’ feedback. Manage the day-to-day responsibilities of this team to guarantee projects are on schedule.
• Oversee, delegate tasks, and provide guidance to junior designers, animators, photographers, and interns on creative direction, styling, studio lighting setup, camera equipment usage and maintenance, prop purchasing, among other things.

Birmingham City University - 2020-2021

BA (Hons), International Marketing