Zuo Fu Lim

A Digital Marketing Executive with 2+ years of experience (18 months regular, 9 months internship). Skilled in managing campaigns and devising digital marketing strategies, I have a strong passion for digital marketing and a quick-learning ability.

Digital Marketing Executive at iClick Media Pte. Ltd.

April 2023 - Present

Key Qualification & Responsibilities:

SEM Campaign Management:

• Develop and execute client-aligned SEM strategies.
• Create detailed campaign plans, considering budget allocation, target keyword, target audience, campaign objectives and estimated result.
• Launch paid search campaigns with compelling ad copy, adhering to best practices.
• Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to analyze performance.

Social Advertising (Meta, Instagram & LinkedIn):

• Plan, create, and manage targeted social ad campaigns to achieve specific marketing objectives.
• Optimize ad creatives, audiences, and budgets to maximize ad performance and return on ad spend (ROAS).
• Implement and manage Facebook Pixel for advanced retargeting strategies.

Analytics and Reporting:

• Utilize Google Analytics 4 to gain insights into user behavior and adjust campaigns accordingly.
• Regularly monitor and analyze key performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct A/B testing on ad creatives, landing pages, and other campaign elements to identify areas for improvement.
• Identify key performance indicators (KPIs) and establish benchmarks for ongoing measurement of campaign success.
• Facilitate a monthly review with the client to discuss and analyze performance metrics, and provide regular reports and updates on campaign performance.
• Stay updated on industry trends for strategy improvement.

Collaboration and Communication:

• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective marketing strategies.
• Communicate effectively with clients, presenting insights, results, and recommendations.

Key Achievements:

• In December 2023, I created a proposal for the customer's 2024 media purchase, and ultimately, the customer opted to renew their advertising commitment for 2024 at $320,000.
• Proposed the development of a marketing landing page for customers facing an unstable conversion. Within a month, the conversion spiked by 8.5 times, maintaining stability in the following months.

Digital Marketing Executive at Zoewebs Sdn Bhd

July 2022 - April 2023

Key Qualification & Responsibilities:

• Collaborate with the team on SEO trend analysis and strategic planning of marketing programs to achieve brand awareness and key performance indicators (KPIs).
• Determine the optimal target keyword based on domain authority (DA), taking into account search volume (SV), keyword difficulty(KD), SERP analysis, and competitor analysis.
• Perform off-page optimization on sites with better DA and related content to attract more high-quality traffic.
• Craft high-traffic blogs to boost readership, incorporating internal links to the target page.
• Create high-quality Google AdWords PPC campaigns.
• Optimize lead generation weekly by analyzing competitors and the target market.
• Set up precise conversion tracking using Google Tag Manager to ensure accurate lead triggering.
• Generate monthly reports for SEO and SEM using SEMrush and Google Data Studio.
• Conducts a monthly review of reports with the client.
• Create compelling copywriting for Facebook posting.

Key Achievements:

• Successfully improved 50% of keywords (5 keywords out of 10) from positions beyond 100 in organic searches to the initial two pages of SERPs within the first 4 months of optimization. Meanwhile, 2 out of 5 keywords secured a position in the top 10.
• Attained a minimum 10% monthly boost in organic traffic via on-page/off-page optimization and website enhancements.
• Successfully drove quality leads for clients via Google Ads, prompting a 30% monthly ad budget increase.

Bachelor's Degree Internship at VeecoTech Web & Ecommerce

Jan 2022 - July 2022

Web Design:

• Experienced with WordPress, especially Bridge Theme and Flatsome Theme.
• Helped manage over 10 sites and resolve difficulties when they arose.
• Developed web pages for over 5 projects.

Digital Marketing - SEO (Additional):

• Carried out off-page optimization for marketing projects, including the creation of high-quality backlinks.
• Carried out on-page optimization including writing eye-catching page titles, meta descriptions, image optimization, etc.

Diploma Internship at Casbay Sdn Bhd

Feb 2020 - May 2020

Web Design:

• Participated in the design of the company's website with WordPress.
• Aided with the management of client websites.

Digital Marketing - SEO (Additional):

• Learned the concept of Search Engine Optimization (SEO).
• Engaged in keyword research using the SEMrush toolkit.

Bachelor's Degree at TAR UMT - Penang Branch

May 2020 - July 2022

• Programme: Bachelor of Information Technology (Honours) in Software Systems Development
• CGPA: 3.5441

Diploma at TAR UMT - Penang Branch

May 2018 - May 2020

• Programme: Diploma in Science (Information System Engineering)
• CGPA: 3.6875