Urška Kadunc

I am Urška Kadunc, a Master of Arts in Industrial and User Experience Design (ALUO) with over a decade of experience in graphic design, art direction, packaging design, and comprehensive branding.

I built extensive professional expertise as an Art Director and Designer at Design Studio Blur, where I led exclusive projects and designed packaging for prominent brands such as Lucifer Chocolate and Pharma Hemp. My skill set covers the entire creative process—from conceptualization, illustration, and print production to comprehensive digital campaigns and board game design.

In addition to my studio and corporate work, I am an experienced entrepreneur and the founder of the brand Ursi Ceramics, where I independently manage everything from hand-crafting collections to e-commerce and marketing. In recent years, I have also actively incorporated AI image generation and digital tools into my workflow to enhance product visualization and create dynamic marketing visuals, images, and videos.

By combining a strong aesthetic sense, technical proficiency in industry-standard software (Adobe Illustrator, Photoshop, InDesign) alongside modern AI workflows, and hands-on project management experience, I bring a holistic, creative, and forward-thinking approach to every design challenge.

Art Director / Graphic Designer / Packaging Designer / Illustrator at Design Studio Blur (2017 – 2025)

• Lucifer chocolate — Art director, designer, and illustrator for exclusive product lines.
• Pharma Hemp — Packaging design for the Essterra product line.
• Brand identity
• RainbowStars — Comprehensive brand identity, illustration, animation digital campaigns and marketing content.
• 7th European Reality Therapy Conference — Comprehensive brand identit and marketing content.
• Visual identity redesign
• Simon d.o.o. — Comprehensive brand identity design.
• HTMi Hotel and Tourism Management Institute Switzerland — Visual identity redesign; logo, brochures
• DexyCo & Piatnik, Človek ne jezi se — Board game design and illustration
• Book Publishing
• Realitetna terapija v praksi in Psihiatrija je lahko nevarna za vaše duševno zdravje, Dr. William Glasser — Cover design and illustrations
• I am bast dad in the world, Lado Bizovičar — Graphic Design, Illustration, Comprehensive brand identity, illustration, and retail marketing content
• Co-working office Periskop — Interior design and project management of office renovation.
• Derivat — marketing content design, Animation

Founder / Potter / Brand Manager at Ursi Ceramics Studio (2018 – 2025)

• Product Design & Small-Batch Production — Conceptualized, designed, and hand-crafted functional utility objects and small-batch ceramic collections from scratch to final execution.
• E-Commerce & Website Management — Built, launched, and managed the brand's official website (), ensuring a seamless user experience for online buyers and managing digital product catalogs.
• Social Media & Digital Marketing — Created and executed social media strategies across platforms (Instagram @ursiceramics), producing visual storytelling content, product photography, and digital campaigns to build brand awareness and engage a boutique customer base.
• Sales & Business Operations — Managed end-to-end retail operations, including customer service, packaging, order fulfillment, pricing, and direct-to-consumer sales.
• Exhibition & Public Presentation — Successfully showcased ceramic lines at design exhibitions, such as the Top Ideje showcase at Ambient Ljubljana.

Art Director / Graphic Designer / Packaging Designer / Illustrator / UX and UI / Industrial designer at Academic & Collaborative Projects (2014 – 2019)

• Talum d.d., Kidričevo — Alternative Home Delivery Solution; Industrial design, service design, UX and UI.
• Center za Arhitekturo — Souvenir design (Ivanovi užitki), chocolate packaging for St. Catherine's Church (Brezje). Art director, designer, and illustrator.

Master of Arts in Industrial & User experience Design – Academy of Fine Arts and Design (ALUO), University of Ljubljana, Slovenia (2015 – 2017)

Exchange Programme in Graphic Design, branding & UX/UI – Ecole d’art Maryse Eloy, Paris, France (2014 – 2015)

Bachelor of Arts in Industrial Design – Academy of Fine Arts and Design (ALUO), University of Ljubljana, Slovenia (2010 – 2014)

Technician of Design in Applied Arts & Object Design – Secondary School of Design and Photography, Ljubljana, Slovenia (2006 – 2010)