Matej Machacek

Country director, Brand manager, Sales and marketing manager, 20 years experience

Talent

BratislavaČlenom od 20. apríla 2026

Solution, creativity and new-way searchAdaptability and avoiding obstaclesCommunication and negotiation skillsActive listeningLeadershipCommunication and interpersonal skillsProduct and soft skills trainingCoachingBrand strategy developmentSales strategy developmentBudget managementKPI managementDealership network managementTeam managementProject management

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Solution, creativity and new-way searchAdaptability and avoiding obstaclesCommunication and negotiation skillsActive listeningLeadership

O mne

Brand and sales manager with more than 14 years experience as leader of brand sales strategy incl. direct budget responsibility, cooperation with partners, active work with dealership network, creating and executing tactics, team leading and personal development, following KPIs, searching for creative ways for improvement and new untraditional approach.

Skúsenosti

Country director Czech rep./Slovakia at BYD Europe (2026-01 – Present)

Management of local subsidiary responsible for two markets CZ/SK with full budget independency and responsibility

Management of local subsidiary responsible for two markets CZ/SK
Responsible for brand sales and network strategy development
Direct Leading and motivation of colleagues
Development of sales strategy for retail and fleet, coordination of fleet execution with leasing companies, RAC, B2B partners
Cooperation with headquarter in Europe and HQ in Asia
Full budget independency and responsibility
Reporting and following qualitative and quantitative KPIs (Volume, Profitability, RoS, Service throughput, Parts revenue/profit, Utilization of workshop, Retention of customers, Upselling of service, Financial penetration, Customer satisfaction, Market share, Stock, New orders, Deliveries, etc.)
Active searching and developing new dealer partners in both countries
Cooperation and motivation of sales partners and their employees (independent dealers) incl. personal development, coaching- programs, and employer branding and HR strategy
Preparation and execution of internal and external audits
Direct cooperation with suppliers and agencies
Be an internal communicator and facilitator between all departments as well as responsible for external communication to public/news and PR

Brand and sales manager at Porsche Holding Slovakia (2012-09 – 2026-01)

Creating, planning and executing brand's strategy SEAT/CUPRA with direct responsibility for sales and financial results

Creating, planning and executing brand´s strategy SEAT/CUPRA
Responsible for management and motivation of brand team with 6 people (sales, dispo, area man., after sales, marketing, product)
Direct responsibility for sales and financial results SEAT/CUPRA (KPIs)
Direct responsibility for sales and qualitative targets and fulfilment of targets incl. profitability
Preparation and execution of internal and external audits
Launch of new CUPRA brand from 2018 both sales and marketing, building brand from zero
Dealership strategy development – ideal coverage analysis
Following qualitative and quantitative KPIs (profit, RoS, customer satisfaction, market share, stock, new orders, deliveries, etc.)
Negotiating with SEAT/CUPRA HQ, Porsche Holding HQ and local Financing bank
Direct cooperation with suppliers and agencies (creative, media, online, event, social network)
Cooperation with dealerships in local marketing strategy, common activities and local content
Managing volume and budget targets of SEAT HQ and financial targets of Porsche Holding

Training manager Volkswagen PKW/LNF at Porsche Holding Slovakia (2006-12 – 2012-09)

Development and executing of personal and training strategy Volkswagen Academy with focus on employee selection and certification programs

Development and executing of personal and training strategy Volkswagen Academy
Selection of employees - Organizing and executing Assessment centres as trainer
Develop Education and Certification program for dealership network
"Retail Sales Excellence" – executing coaching program of Volkswagen AG as a coach
Mystery shopping
Reporting
Delivering Product and soft skills trainings as a trainer
Providing Coaching for partner´s managers

Project manager CRM system VU2 at Porsche Holding Slovakia (2005-01 – 2006-12)

Preparation and launch of CRM system for sales executives at dealerships with successful project completion