Baha Cherni

Business development and account management professional with seven years of experience in the IT services industry and international B2B sales. Skilled in generating new business and managing client portfolios with a client-centric mindset focused on retention, trust, and long-term partnership growth.

Sales Manager at Digilinks (2022-07 – Present)

• Generate and qualify new leads
• Identify new business opportunities through LinkedIn networking, cold calling and email / SMS / WhatsApp campaigns
• Develop and manage a portfolio of enterprise clients in the French market
• Qualify clients' business and technical needs and present suitable IT consultants who meet those needs
• Qualify and respond to RFPs
• Negotiate service rates and contractual terms with clients
• Own the full sales cycle from prospecting to closing
• Monitor client satisfaction, project margins, invoicing, and contract renewals
• Build and maintain strong relationships with clients and consultants

Sales Manager at I-Lead Consulting (2021-08 – 2022-06)

• Generated and qualified news leads
• Generated new business opportunities within the French IT consulting market
• Conducted discovery meetings to assess client technical and business needs
• Developed and managed a portfolio of enterprise clients in France
• Owned the full sales cycle from prospecting to closing

IT Business Developer at Pisquare (2021-01 – 2021-07)

• Prospected new B2B clients through outbound sales and LinkedIn networking
• Coordinated recruitment and placement of IT consultants on client projects
• Assisted in preparing commercial proposals and responding to tenders

IT Business Developer at Clevertech (2019-07 – 2020-12)

• Conducted lead generation and qualification within the French market
• Managed candidate sourcing through LinkedIn Recruiter and direct outreach

Industrial Methods Engineer at Atelier Gardeur GmbH (2018-10 – 2019-03)

• Improved daily garment production by optimizing work flow and applying scientific work organization methods

Engineering Diploma – National Engineering School of Monastir, Tunisia (2018)

Mathematics & Physics – Preparatory Institute for Engineering Studies, Tunis (2014)