Art and Design Department Manager
Laboratoires Krichen
Sfax, Tunisia
February 2021 – Present
- Collaborated extensively with sales teams and suppliers to procure high-quality goods and negotiate optimal pricing.
- Monitored market trends and competitive landscapes to provide strategic consultation on business development.
- Innovation with AI: Spearheaded innovation by integrating advanced AI tools
(Midjourney, Adobe Firefly) to accelerate creative production and generate unconventional design ideas that comply with global quality standards.
- Met with clients to interpret their requests, define objectives, deadlines, and budgets for graphic design projects.
- Prepared initial mock-ups manually or using graphic design software.
- Created visually appealing designs by transforming conceptual ideas into logos, posters, packaging, and website designs that convey the message to the target audience.
- Cooperated with the team in producing and preparing documents to ensure their alignment with the specific campaign.
- Responsibilities included selecting font types for texts and ensuring correct image placement, as well as submitting technical layouts with all necessary information for pre-press planning.
- Contacted printing agencies to obtain quotes for printing.
- Managed the laboratory's financial transactions by communicating with banks and suppliers to ensure smooth and efficient operations.
- Created the visual identity for the new commercial brand of Laboratoires Krichen, "PAP."
- Designed 3D packaging for new men's and women's perfumes for the new commercial brand.
- Experienced in producing advertising videos.
- Created dedicated visual content for social media platforms (Instagram, TikTok, Facebook).
- Directed and executed high-quality promotional and advertising videos.
- Collaborated with the design and production team to achieve advertising campaign objectives.
Senior Graphic Designer
Esprit Design
Sfax, Tunisia
January 2018 – January 2021
- Managed printing projects from design to delivery, encompassing a multi-faceted role from client reception to project submission.
- Ensured compliance with client requirements and project deadlines.
- Communicated with clients and analyzed their needs.
- Translated concepts or texts into visual representations.
- Designed graphic elements from the initial sketch and idea to the final execution using design software.
- Processed digital images (sizing, colors, framing, etc.) for print or web.
Co-founder and Artistic Director
Nour Media
Sfax, Tunisia
September 2010 – December 2018
- Participated in the founding of Nour Media, an advertising and publicity agency.
- Built and designed the complete visual identity for the agency.
- Managed the agency's digital platforms and accounts.
- Oversaw the agency's general operations (Administration, Human Resources, Finance).
- Executed branding and printing projects (logos, posters, packaging).
- Managed client relations and monitored projects from concept to execution.
- Executed professional photography and produced promotional videos.
- Managed advertising campaigns on social media and electronic sites.
- Analyzed competitors and campaign results to improve marketing performance.
Freelance Graphic Designer
Sfax, Tunisia
September 2008 – August 2010
- Designed various graphic materials (logos, business cards, brochures, catalogs).
- Designed advertising billboards, vehicle wraps, and illuminated signs.
- Executed point-of-sale designs for women's clothing stores ( Brighton, Billionaire, Bouker, Eyes, Mora, J’aime ).
- Designed complete visual identities for various clients.
- Executed photography work for events.
Graphic Design Internship
ZOOM-COM (Advertising and Publicity Agency)
Sfax, Tunisia July 2008 – August 2008
- Designed logos, posters, and advertising brochures.
- Executed photography and image editing.
- Designed printed materials and catalogs.
- Edited promotional videos for various projects.
Store Manager (Women's Clothing)
Boutique "J'aime"
Sfax, Tunisia June 1998 – May 2008
- Managed women's clothing stores while pursuing studies.
- Supervised the sales team and organized work schedules.
- Managed inventory and dealt with suppliers.
- Managed the cash register and monitored daily accounts.
- Provided sales consultations and customer service.
- Handled customer complaints and improved the purchasing experience.
- Organized promotional events and offers.
- Monitored sales and analyzed results.
