Hamda Inès

Marketing specialist - IPS

(2023)

Conducting comprehensive market research to identify evolving trends and consumer preferences.
Maintaining and updating content calendars for a dynamic marketing schedule.
Creating SEO-optimized promotional materials, including brochures and product sheets.
Ensuring all content adheres to pharmaceutical industry regulations and legal requirements.

Digital marketing specialist - INESYS

(2023 - 2023)

Identified target markets and conducting market research to identify customer needs and preferences.
Developed a comprehensive digital marketing strategies to drive lead generation and customer acquisition.
Produced targeted content to attract and engage potential customers.
Contributed to enhancing office productivity and morale by organizing team-building activities and fostering a positive work environment.
Managed the office budget, tracked expenses, and coordinated procurement of office supplies and cleaning services.

Digital marketing specialist - MEDCARE

(2022 - 2023)

Spearheaded the development and execution of a robust influencer strategy, resulting in successful partnerships and enhanced brand visibility.
Established a structured weekly reporting system to assess the impact of influencers across various metrics, including reach and engagement.
Orchestrated the creation of a comprehensive content calendar, ensuring influencers were provided clear direction on due dates, approval deadlines, and go-live dates.
Designed and managed advertising campaigns across platforms such as Google Ads and meta ads, driving targeted audience engagement and conversions.
Coordinated and supervised freelancers to ensure timely delivery of project requirements, maximizing productivity and efficiency.

Seo specialist - EMINESS

(2021 - 2022)

Employed a meticulous approach to site audits, identifying and rectifying technical SEO gaps, and working cross-functionally to achieve optimal website performance.
Identified valuable backlinking opportunities and executed targeted strategies to enhance the website's domain authority.
Optimized website content, meta tags, and images for improved search rankings.
Developed and managed pay-per-click (PPC) campaigns on platforms like Google Ads, focusing on maximizing ROI through targeted ad placements and continuous performance analysis.
Monitored SEO performance using tools like Google Analytics and Google Search Console, analyzing key metrics to assess the effectiveness of strategies.

Marketing manager - URBAT

(2020 - 2021)

Successfully launched an ecommerce website using Prestashop to enhance online sales and increase market share
Strategized and communicated marketing plans to effectively promote products to target audience
Conducted market research to identify potential customers and analyze their needs to provide tailored solutions
Coordinated with suppliers to ensure timely shipment and negotiated favorable prices, while also managing invoice processes.

Marketing and campaigns specialist - ECOM

(2019 - 2020)

Created compelling website and social media content to engage audiences.
Implemented effective content optimization strategies to maximize online visibility.
Managed regular updates and maintenance of various social media platforms.
Developed and executed impactful email campaigns to reach target audiences.
Utilized Shopify to efficiently update orders and track shipments.
Led Facebook and Instagram ad campaigns from concept to execution, including audience segmentation, creative development, and performance tracking to increase brand awareness and engagement.

Business developer - LITTLE CORNER

(2017 - 2018)

Executed successful sales strategies, resulting in a 15% increase in company revenue.
Established and maintained key relationships with clients, resulting in a 60% client retention rate.
Created and analyzed reports on business development activities, providing insights that informed strategic adjustments and resource allocation.
Stay informed on industry developments, trends and news

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