Ines Khemiri

Results-driven Marketing and Hospitality professional currently pursuing an M.A. in Marketing & Digital Communication in Rome. Backed by over three years of experience in luxury hotel operations, executive assistance, and community management. Skilled in digital strategy, cross-departmental coordination, and high-end brand storytelling. Trilingual in Arabic, French, and English, with a strong ability to build rapport across diverse international audiences.

Retail Store Manager at Florence Moon Italy (2025-05-22 – Present)

• Brand Ambassadorship & Guest Experience: Served as the primary face of a multi-location Roman heritage brand, delivering highly personalized customer service and communicating the brand's story to a diverse, international clientele.
• Sales & Consumer Profiling: Drove daily revenue by analyzing customer preferences, offering tailored product recommendations, and utilizing effective cross-selling and upselling techniques.
• Operational Management: Directed end-to-end daily store operations, ensuring strict financial accountability through accurate cash handling, daily sales reconciliation, and comprehensive reporting.
• Visual Merchandising & Inventory Control: Managed stock levels across multiple locations and executed visual merchandising strategies, optimizing product placement to enhance the store's aesthetic appeal and drive foot traffic.

Community Manager at Mövenpick Hotel du Lac Tunis (2022-02-01 – 2024-08-31)

• Campaigns & Strategy: Co-led the planning and execution of targeted seasonal, annual, and large-scale marketing campaigns to drive brand engagement.
• Content & Social Media: Managed comprehensive social media strategies, including weekly content calendars, live event coverage, and spearheading the hotel's first branded magazine.
• Digital Marketing: Managed hotel websites, optimized OTA profiles, and utilized the Koddi metasearch platform to improve ad visibility and conversion rates.
• Brand Partnerships: Collaborated with external communication agencies to design and distribute cohesive hotel marketing collaterals.
• Guest Relations: Monitored customer feedback and efficiently resolved complaints using the TrustYou platform.

PA to General Manager at Mövenpick Hotel du Lac Tunis (2021-02-01 – 2024-08-31)

• Operational Leadership: Served as Duty Manager, overseeing daily operations and resolving on-the-ground challenges to ensure a seamless, high-quality environment.
• Guest Experience Optimization: Championed customer satisfaction by proactively addressing guest needs and maintaining exceptional service standards throughout their stay.
• Cross-Functional Coordination: Acted as the primary communication liaison between various internal departments, streamlining correspondence and ensuring clear operational alignment.
• Administrative Management: Executed core administrative duties efficiently, organizing workflows and managing internal communications to support overall business objectives.

M.A in Marketing and Digital Communication – Lumsa University (2024-09-01)

M.A in Business English and Tourism – L'École Centrale Supérieure Privée des Lettres, des Arts et des Sciences de la Communication (2019-09-15 – 2021-06-30)

B.A in English Language Literature – Higher Institute of Human Studies of Tunis (2013-09-15 – 2017-07-01)