Mehdi Ayeb

Frontend Developer, Webflow at YAS Media (2024-12 – 2025-07)

Built and maintained production Webflow websites for 10+ clients, implementing advanced CMS configurations and multi-reference collections across diverse industries.
Designed and coded custom Webflow interactions and animations, achieving a 15% increase in user engagement through scroll-triggered and Lottie effects.
Reduced average page load times by 25% through strategic code refactoring, asset optimization, and browser caching.
Collaborated directly with UI designers on Figma-to-Webflow handoffs, ensuring pixel-accurate implementation across desktop, tablet, and mobile breakpoints.
Architected and managed Webflow CMS editorial workflows, reducing content entry errors by 20% and ensuring consistent brand messaging across platforms.

Webflow Developer, Freelance at Upwork (2023-01 – 2024-12)

Delivered 15+ Webflow projects for international clients, maintaining a strong track record of on-time delivery and client satisfaction (Top Rated status).
Rebuilt client websites from scratch using Webflow, integrating custom animations, SEO meta structure, and responsive grids that reduced bounce rates.
Refactored and upgraded two legacy Webflow sites, improving responsiveness, streamlining navigation, and enhancing UI consistency.
Added custom JavaScript enhancements within Webflow embeds for filtering, form validation, and third-party API integrations.
Maintained clear client communication through scope documentation, revision tracking, and final handoff with CMS training sessions.

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