Mehdi Ayeb

Certified Webflow Developer with 3+ years of experience delivering pixel-perfect, responsive, SEO-friendly websites using the Client-First methodology. Top Rated freelancer on Upwork with a strong job success record and positive feedback from international clients. Skilled in CMS architecture, custom JavaScript interactions, and Figma-to-Webflow handoff.

Frontend Developer, Webflow at YAS Media (2024-12 – 2025-07)

• Built and maintained production Webflow websites for 10+ clients, implementing advanced CMS configurations and multi-reference collections across diverse industries.
• Designed and coded custom Webflow interactions and animations, achieving a 15% increase in user engagement through scroll-triggered and Lottie effects.
• Reduced average page load times by 25% through strategic code refactoring, asset optimization, and browser caching.
• Collaborated directly with UI designers on Figma-to-Webflow handoffs, ensuring pixel-accurate implementation across desktop, tablet, and mobile breakpoints.
• Architected and managed Webflow CMS editorial workflows, reducing content entry errors by 20% and ensuring consistent brand messaging across platforms.

Webflow Developer, Freelance at Upwork (2023-01 – 2024-12)

• Delivered 15+ Webflow projects for international clients, maintaining a strong track record of on-time delivery and client satisfaction (Top Rated status).
• Rebuilt client websites from scratch using Webflow, integrating custom animations, SEO meta structure, and responsive grids that reduced bounce rates.
• Refactored and upgraded two legacy Webflow sites, improving responsiveness, streamlining navigation, and enhancing UI consistency.
• Added custom JavaScript enhancements within Webflow embeds for filtering, form validation, and third-party API integrations.
• Maintained clear client communication through scope documentation, revision tracking, and final handoff with CMS training sessions.

Business Intelligence Degree in Web Development, Data Analytics, Business Intelligence, Data Visualization, SQL & Databases – Higher School of Digital Economy (2018-11 – 2019-06)