Mohamed Ghazi Dhouib

Over the years, I've had the chance to develop and hone technical skills that tend to come into play at every touch point of the customer journey and interaction with a brand, whether it's inbound marketing techniques, such as search engine optimization, CPC campaigns, social media optimization, content marketing (from ideation to execution), user experience and interface, or more outbound techniques, such as email marketing (different types of campaigns), automation, etc.

• Participation in communication projects by identifying the different general and specific contexts, objectives and residual messages. 
• Implementation of a Growth-Hacking strategy: 
• Search engine optimization: Meta tags preparation, action plans, keyword research and analysis, link-building, audits and performance reports.
• Search Engine Advertising: Launch and optimization of an advertising campaign.
• Email Marketing: Planning, newsletter design, A/B testing, launch, optimization and reporting, process automation and conversion funnel creation.
• Website redesign, restructuring and wireframing while adhering to SEO standards.
• Development and implementation of communication strategies on behalf of the company and its clients.
• Conceptualization and execution of multi-channel campaigns from the planning phase to the operational phase in terms of content creation and validation.
• Context analysis and competitive intelligence using various strategic tools.
• Generation, conversion and retention of qualified leads.
• Creation and management of commercial proposals and agreements with stakeholders.
• Development of targeted graphic content in accordance with editorial guidelines and project directives.
• Manage and supervise a marketing team of junior consultants and graphic designers.
• Social media management.
• Benchmarking.
• Receiving and delivering orders.
• Supervision of workers in the workshops.
• Product delivery.
• Study of customer satisfaction.
• Participation in the International Exhibition of Agriculture, Agricultural Machinery and Fishing (SIAMAP 2019 - one year before this internship).

Master in Marketing Intelligence & Strategic Watch

Fundamental License in Management