Wael Abidi

Creative Director & Communication Strategist with over 16 years of experience in visual content, branding, and high-end image and video production. Founder of a creative communication agency since 2021, helping brands build and scale their identity through strategic content, digital marketing, and premium visual storytelling.

Background spans the full production chain, from art direction and brand identity to high-end photo and video production, with deep, hands-on mastery of advanced retouching, colorimetry, and non-destructive workflows for luxury, beauty, and commercial brands worldwide. Today, combines technical craftsmanship with strategic thinking to help international brands grow: crafting content strategies, elevating visual positioning, and ensuring excellence at every touchpoint, from concept to final delivery.

Creative Director & Founder at Jock'Art Com (2020-01 – Present)

• Lead creative direction and strategic brand development across beauty, commercial, and digital-product industries
• Design and implement content marketing and communication strategies aligned with business goals
• Build brand identities and ensure visual consistency across every digital and physical touchpoint
• Oversee high-end photo and video production, from concept to final delivery, ensuring visual quality and brand alignment
• Direct visual storytelling for campaigns, social media, and advertising
• Manage end-to-end content pipelines: shooting, editing, retouching, motion design
• Elevate brand positioning to meet international standards of quality and aesthetics
• Partner with clients to expand their presence in global and regional markets
• Supervise and mentor creative teams (designers, editors, photographers)

Lead Trainer & Co-founder at Jock'Art Formation (2015-10 – 2023-01)

• Center Management: co-founded and grew a vocational training school specializing in graphic arts, communication, and marketing
• Training: delivered advanced, hands-on training in studio photography, high-end image retouching, video editing, and graphic design to hundreds of professionals and students
• Developed and implemented comprehensive training programs for diverse skill levels
• Facilitated workshops to strengthen learner engagement and performance
• Mentored junior trainers to improve instructional techniques and delivery methods

Digital Marketing Specialist at Freelance (2016-01 – 2019-11)

• Guided businesses through digital transformation, strengthening online presence and structuring paid-advertising strategies (Social Ads, e-commerce)

Senior High-End Photo Retoucher at Lunatik Prod (2012-09 – 2019-01)

Retouching specialist for international luxury and beauty brands: a flawless result that always stays invisible.

• Advanced clipping paths and masking on complex subjects (hair, transparency, fine materials) for premium packshot and editorial productions
• Curve-based non-destructive retouching, more precise and faster than dodge & burn or frequency separation, enabling instant brief revisions without ever rebuilding the file
• Fine skin reconstruction, cleanup, and dust/blemish removal that preserves natural texture
• Advanced compositing with real-material integration, respecting perspective, texture, and lighting consistency
• Advanced color grading and tone harmonization, with rock-solid consistency across large image sets
• RAW development and full post-production, from concept to final delivery
• Built automated batch workflows (actions, scripts, droplets) for reliable high-volume production
• File preparation and adaptation for multi-format, multi-channel delivery (print, web, social)
• Delivered large-scale campaigns and editorial productions for international luxury and cosmetic brands

Senior Video Editor & Visual Content Creator at Freelance (2012-09 – 2019-12)

• Produced and edited commercial and social media video content that strengthened brand visibility and audience engagement
• Directed studio and on-location photo/video sessions, including commercial product photography aligned with brand aesthetics
• Developed storytelling concepts for brand and marketing campaigns
• Managed the full video production workflow: shooting, editing, color grading, and sound design
• Created platform-optimized content that drove audience interaction and brand awareness

Multimedia & Design Trainer at IMET Formation (2010-03 – 2012-12)

• Visual Arts: trained students in studio photography, advanced image processing, and graphic design
• Video & Audio: taught full video-editing and sound-design workflows
• 3D Production: delivered hands-on instruction in 3D modeling and animation (3ds Max, ZBrush)

3D Modeler (Louis Vuitton Project) at D-Technologique (2011-04 – 2012-03)

• Modeled 3D luxury leather goods (bags, accessories) for the interactive website of global brand Louis Vuitton

Applied Bachelor's Degree in Multimedia Communication – ISAMM (Higher Institute of Multimedia Arts of Manouba) (2010-12)