Wafa Hosni

Digital marketing and brand strategist with 4+ years of experience designing and executing data-driven marketing strategies. Experienced in content strategy, lead generation, social media growth, and performance marketing across Instagram, Facebook, and TikTok. Strong ability to combine creative storytelling with performance marketing and KPI-driven optimization to drive measurable business results.

Experience managing creative teams and developing multi-channel campaigns to increase brand awareness, audience growth, and customer acquisition.

Digital Brand Manager at Archipel Mixed Learning (2021-01 – Present)

Digital Brand Manager responsible for digital marketing strategy, content development, and campaign management.

• Designed and executed the digital marketing and content strategy aligned with commercial objectives.
• Managed paid and organic campaigns across Instagram, Facebook, and WhatsApp focused on lead generation and customer acquisition.
• Supervised and coordinated a creative team of 4 members (videographer, content creator, social media manager).
• Developed an organic content strategy that increased brand visibility and audience growth: +70K followers on Facebook, +35K followers on Instagram, +65K followers on TikTok.
• Monitored and optimized marketing and commercial KPIs, improving conversion rates and reducing cost per lead (CPL).
• Supported the territorial expansion strategy by launching 4 new physical centers, generating 861+ student registrations in a few weeks.
• Contributed to the development of the Brand Strategy for KOTON.

Intern in Advertising Agency at FP7 MCcann (2023-11 – 2024-01)

Advertising agency internship focusing on brand strategy development.

• Contributed to the development of the Brand Strategy for KOTON.
• Developed a strategic platform including brand positioning and communication insights.
• Proposed an influencer marketing concept to support the campaign.

CAP in Advertising in Specializing in Strategic Planning – Creative Ad School (2022-01 – 2024-12)

Bachelor's Degree in English Literature and Civilization – Institut supérieur des langues de Tunis (2018-01 – 2021-12)