Wiem Makhali

Marketing specialist

كفاءة

Djerba, Bou Melel, قوسلا ةموح ةبرجعضو منذ ١٣ ديسمبر ٢٠٢٢

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نبذة

I am a passionate and versatile professional with a strong background in digital communication, marketing, and innovation.

My adaptability, creativity, and dedication enable me to design and implement strategic campaignsthat enhance the company’s visibility and brand image.

With solid experience in client advising, content creation, and digital tools, I enjoy collaborating in team-oriented environments to achieve common goals and deliver meaningful results.

I am eager to bring my energy, teamwork spirit, and creative mindset to contribute to your team’s success.

الخبرة

PROFESSIONAL EXPERIENCE

RADISSON BLU PALACE RESORT THALASSO DJERBA, TUNISIA

Marketing Coordinator November 2025 – Present

● Develops and executes digital marketing strategies aligned with brand identity.

● Manages and creates content for social media platforms, driving engagement and visibility.

● Coordinates photoshoots and video productions to ensure consistent visual identity.

● Builds partnerships and manages influencer marketing initiatives.

● Designs communication materials (presentations, internal assets, digital supports)

● Prepares detailed reports on marketing actions, OPS activities, and audits to monitor performance and ensure continuous improvement.

● Organizes full marketing and PR programs for influencers and journalists, from concept to execution, ensuring alignment with brand values and destination storytelling.

● Acts as a tourism ambassador, sharing engaging storytelling about the island’s history, culture, and museums to enhance visitors’ and partners’ experiences.

● Coordinates with F&B, Events, Animation, and Front Office teams to ensure consistency in campaigns, guest experience,

and brand communication.

● Participated in over 45 professional trainings within the Radisson Group, enhancing skills in communication, marketing,

and hospitality.

● Awarded “Moment Maker of the Month – Back Of The House” for outstanding contributions as Marketing Coordinator

FREELANCE TRAINER DJERBA, TUNISIA

Marketing, Digital Marketing & Professional Skills Trainer November 2025 – Present

● Develops and executes digital marketing strategies aligned with brand identity.

● Designs training programs tailored to learners’ needs and professional objectives.

● Creates pedagogical materials including presentations, exercises, case studies, and learning guides.

● Delivers training sessions both in-person and online, fostering engagement and active participation.

Selected Freelance Project

PROJECT: TOURI.TN - HISTORICAL WEBSITE August– October 2025

● Designed and prototyped using Figma, creating an engaging digital experience for visitors.

● The platform showcases historicalsites and cultural landmarks in the Medenine Governorate.

● Managed the project with my team using Scrum methodology, ensuring timely delivery and iterative improvements.

PROJECT: RENTNGO - CAR RENTAL WEBSITE July – August 2024

● Developed using Spring Boot, Angular, and SQL. The website offersfeatures for visitors, clients, and administrators. The project was managed using Scrum methodology.

ULYSSE TOURS VOYAGES DJERBA, TUNISIA

Webmaster February – September 2023

● Managed website updates and optimized user experience.

● Produced digital visuals and ensured content consistency.

● Advised clients and assisted them in selecting and organizing travel packages.

● Planned and coordinated complete travel programs for organized groups and tourists.

.BELGHITHI RENT CAR DJERBA,TUNISIA

Web Developer Intern FEBRUARY – MARCH 2022

● Designed and developed a car rental platform using HTML5, CSS3, and JavaScript., PHPMyAdmin

ONLINE VIP CONSULTING TUNIS, TUNISIA

Web Developer Intern February– June 2021

● Implemented a solution for youngentrepreneurs to manage their projects and connect with investors.

Technologies: React.js, MongoDB, SpringBoot

MAYASEEN TRAVEL DJERBA, TUNISIA

Web Developer & Sales Cordinator Intern JANUARY – FEBRUARY 2020

Managed website updates and optimized user experience.
Produced digital visuals and ensured content consistency.
Advised clients and assisted them in selecting and organizing travel packages.
Planned and coordinated complete travel programs for organized groups and tourists.
Supported community engagement and online communication.

RADISSON BLU ULYSSE DJERBA, TUNISIA

Management Control Intern JULY – AUGUST 2018

● Control inventory procurement and flow management;

● Inventory and stock control;

● Calculate F&B ratios;

● Draw up food and beverage data sheets with the help of the relevant departments;

● HR management;

● Customer control management.