Bilal Halıcı

Senior Frontend Engineer with 5+ years of experience building and owning data-intensive B2B SaaS interfaces with React, Next.js and TypeScript. Experienced in frontend architecture, reusable component systems, complex state and API-driven workflows, SSR, accessibility-aware UI, testing and performance optimization. Currently owns core product modules for a multi-tenant MarTech platform processing 100k+ daily events across 20-30 customers.

Senior Frontend Engineer at SMPL - MarTech SaaS Platform (2024-08 – Present)

• Own frontend architecture and full-lifecycle delivery for analytics, rule-based segmentation and administration modules in a multi-tenant B2B SaaS platform processing 100k+ daily events across 20-30 customers.
• Translate product requirements and UX designs into reusable React and TypeScript modules, defining component patterns, monorepo boundaries and state management approaches for consistent delivery across product areas.
• Develop complex API-driven configuration, filtering and analytics workflows, implementing validation and predictable loading and error states across large datasets.
• Integrate REST and near-real-time data flows with React Query and Redux, designing client-side and server-side filtering strategies that balance responsiveness, network efficiency and maintainability.
• Diagnose duplicate API requests and unnecessary renders with React Profiler, Chrome DevTools and network analysis; restructure component and data flows to improve responsiveness.
• Collaborate with Product, Design, Backend and QA from analysis through release validation and production support; contribute to code reviews, frontend standards and technical decisions.

Frontend Engineer at SMPL - MarTech SaaS Platform (2021-03 – 2024-08)

• Built customer-facing React interfaces for event tracking, marketing automation, rule-based segmentation and analytics workflows.
• Refactored legacy screens into reusable component structures and responsive, semantic layouts, improving consistency across product flows.
• Integrated RESTful APIs and asynchronous flows with validation, loading and error handling; shipped features with designers and backend engineers through iterative releases.

Bachelor's Degree in Management Information Systems – Anadolu University (2022 – 2026)