Burak Kocatepe

Digital Marketing & Growth Manager with 15+ years driving patient acquisition, performance marketing, and CRM-led growth for healthcare brands. Specialises in end-to-end digital systems spanning paid media, content, web, and cross-functional team leadership across European and international markets.

Senior Digital Marketing Manager - ProjeMED Advertising Services - Istanbul, Turkey

(2019-06)

Lead digital marketing, growth strategy and marketing operations for healthcare, hospital, clinic and health tourism brands. Manage end-to-end growth processes from marketing strategy and campaign planning to performance reporting, CRM workflows, landing page structures and cross-functional team coordination.

• Lead digital growth strategies for clinics, hospitals and health tourism brands across aesthetic surgery, dental, IVF, oncology and 6+ other specialties
• Drive patient acquisition via Google Ads & Meta Ads, optimising lead quality, conversion journeys and ROI across Europe, North Africa, Balkans and Central Asia
• Integrate advertising, CRM, call centre feedback and sales data into unified growth systems; coordinate creative, web, video and performance teams around shared KPIs

Digital Marketing Manager - ProjeMED Advertising Services - Istanbul, Turkey

(2018-01 - 2019-06)

Led digital marketing strategy and campaign execution for healthcare clients. Managed social media campaigns, content marketing projects, performance advertising and digital reporting processes.

• Developed and executed digital marketing strategies for healthcare brands, boosting customer engagement by 30% through social media and content initiatives
• Managed multi-channel campaigns within budget and timeline, using data analysis to optimise audience targeting and performance
• Aligned campaign execution with business objectives through cross-team collaboration and structured project workflows

Digital Marketing Specialist - ProjeMED Advertising Services - Istanbul, Turkey

(2016-05 - 2018-01)

Joined ProjeMED during its early growth stage and contributed to the agency's transformation from a traditional healthcare production company into a 360-degree digital agency focused on healthcare and health tourism.

• Built agency's digital capabilities from the ground up — social media, Google Ads, Meta Ads, SEO and web — establishing its position in health tourism marketing
• Supported healthcare clients in transitioning to digital channels across multiple specialties and international target markets
• Delivered digital strategies for doctors, clinics and hospitals, laying the foundation for scalable patient acquisition operations

Digital Marketing Manager - Promacto Projection Systems - Istanbul, Turkey

(2013-09 - 2016-03)

Managed all digital marketing and web operations for a technology and projection systems company with multiple online properties.

• Managed digital marketing, SEO, Google Ads and e-commerce across 28 websites; built a 3-person team that helped deliver 3× annual growth target

UI/UX Designer Intern - Mana Digital - Istanbul, Turkey

(2010-05 - 2011-02)

Worked as a graphic and UI/UX design intern under the supervision of the Creative Director.

• Contributed to award-winning digital projects for Türk Telekom and TTNET, earning top honours at the 2010 Altın Örümcek Awards

Front-End Developer Intern - Digital Protein Internet Agency - Istanbul, Turkey

(2009-05 - 2010-02)

Converted Photoshop interface designs into static web pages using HTML, CSS and JavaScript. Supported e-commerce content management, AdWords management and SEO activities.

• Gained foundational front-end development experience supporting client web projects at a digital agency

Web Master Intern - Tekniknokta Bilisim Engineering Solutions - Istanbul, Turkey

(2008-05 - 2009-02)

Worked on web design, SEO, Google AdWords management and graphic design projects for corporate clients.

• Completed web mastering internship, supporting site maintenance and digital operations

High School - Computer Software - AN Bilimli Anatolian Technical High School (2010-06)