I’m a senior Communication Strategist and Meaning Architect with 18 years of experience turning complex ideas, business challenges, and cultural insights into clear, relevant brand meaning. I build the strategic thinking behind how brands position themselves, what they stand for, and how they communicate across channels. My work sits at the intersection of strategy, creativity, culture, and technology — shaping not just what brands say, but what they mean to people.
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’m a senior Communication Strategist with 18 years of experience in advertising, brand communication and digital strategy. I turn business challenges, cultural insights and complex ideas into clear brand positioning, communication strategies and creative platforms. My work sits at the intersection of strategy, creativity, culture and technology — shaping not only what brands say, but what they mean to people.
18 years of experience across advertising agencies, strategic consulting and brand-side projects. Most recently, I served as Director of Content & Growth Strategy at Havas CX Istanbul and Digital Group Account Director at Havas Istanbul. Throughout my career, I have led brand and communication strategies, digital transformation projects, integrated campaigns, content ecosystems and creative teams for local and international brands.
Today, I work independently as a strategic consultant, helping brands define their positioning, communication architecture and creative direction.
IAA Certified Marketing Communications Professional
