Jr. Brand Manager & OCE Associate at ELI LILLY AND COMPANY (2025-04 – Present)
Started this role on the Dermatology brand team for the first 3 months, then transitioned to the Oncology brand team, where the remaining 6 months were focused on brand planning, launch support and quarterly business assessments.
- Took part in cross-functional and marketing activities supporting the launch of a new oncology product, contributing to launch readiness alongside medical, sales, regulatory and supply teams.
- Prepared brand plans and quarterly business assessments (QBAs) for an established oncology brand, including market share and competitive landscape analyses to inform quarterly business reviews and ongoing brand strategy.
- Involved in pre-submission processes ahead of the regulatory approval of another oncology product, supporting coordination between regulatory, medical and brand teams.
- Contributed to the Digital District Project focused on integrating hybrid field engagement models and supporting omnichannel field force adaptation.
- Led the development and execution of a Digital Obesity Campaign by creating an integrated digital engagement journey including pre-meeting communication, physician meetings, post-meeting follow-ups, and digital video content.
- Collaborated with Corporate Affairs teams in the management and coordination of digital projects and cross-functional initiatives.
- Contributed to the development of both OCE and digital segmentation models in collaboration with the Sales Capability team, supporting the integration of segmentation strategies into field force engagement and targeting processes.
- Collaborates with medical, sales, regulatory and supply teams to support brand development projects, launch preparations and cross-functional planning processes.
- Applied omnichannel and multichannel strategies to brand activities, ensuring consistent and customer-focused execution across channels.
- Designed and executed creative, high-impact campaigns and evaluated their performance through KPI-based analysis.
- Prepared the annual OCE budget and continuously monitored financial performance throughout the year.
- Developed a new OCE-based HCP segmentation project with Medical and SFE teams to better align targeting with customer needs and engagement patterns.
- Designed and coordinated interactive projects aimed at training and supporting the sales team.
- Took part in both online and offline physician meetings, assisting with planning and operational follow-up, while observing communication dynamics with healthcare professionals.
OCE & Marketing Intern at ELI LILLY AND COMPANY (2024-03 – 2025-07)
- Actively involved in OCE (Omnichannel Engagement) campaigns in Cardiometabolic, Dermatology, Rheumatology and Oncology.
- Monitored campaign KPIs to assess performance and support optimization efforts, enhancing data analysis and analytical thinking skills.
- Participated in business planning processes and collaborated with the Dermatology Brand Team, improving strategic thinking and decision-making abilities.
- Delivered OCE-related presentations in global and company-wide meetings, actively using and developing presentation skills.
- Regularly prepared OCE performance reports for products, applying and strengthening data analysis skills.
- Worked with external agencies to prepare articles and mass email campaigns.
- Designed and led a digital campaign to increase engagement on the company's video platform, resulting in a significant rise in viewership.
- Gained experience in how market share analyses are conducted and interpreted.
- Actively used the Veeva system for uploading and managing materials.
- Collaborated with the global team to analyze and develop solutions for the integration and improvement of internal OCE systems.
- Throughout the internship, actively used and improved skills in MS Office (Excel, PowerPoint, Outlook), communication, teamwork, time and stress management, and interdisciplinary collaboration.
Business and Product Development Intern at THE PUREST SOLUTIONS (2023-07 – 2023-12)
- Conducted scientific research and literature reviews to support content and product development in the dermocosmetics industry.
- Supported production processes for cosmeceuticals, maintaining strict compliance with GMP and industry regulations.
- Conducted benchmark analyses and prepared presentations based on findings.
- Conducted trend analyses to develop innovative product and campaign ideas.
- Organized focus groups for new products, conducted structured questioning, and analyzed responses to provide actionable recommendations.
University Brand Ambassador at THE PUREST SOLUTIONS (2023-01 – 2023-07)
- Acted as a bridge between Istanbul University and the brand to support academic visibility and cooperation.
- Provided product consultancy for The Purest Solutions during university events and industry congresses by directly engaging with customers and advising them on product usage and benefits.
