Merve Merve

Digital marketing and social media professional with experience in SEO/SEM, e-commerce, content strategy, campaign management, performance reporting, and brand communication. Skilled in audience analysis, digital advertising optimization, market trend research, ROI reporting, and web traffic analysis.

Combines Adobe

Photoshop, Adobe Illustrator, WordPress, CRM systems, and artificial intelligence applications to support digital content, visual design, campaign development, and AI-assisted video/content production. Builds creative design work through Behance and AI-focused educational content through the YouTube channel Merve ile Yapay Zeka.

Digital Marketing Strategist - SERJOE DIS TICARET A.S.

(2024-01 - 2026-12)

• Developed digital marketing strategies to improve brand visibility across social media, e-commerce, SEO/SEM, and other digital channels.
• Conducted target audience analysis, defined performance measurement metrics, optimized campaigns, and supported budget tracking processes.
• Analyzed advertising campaign performance and prepared regular reports on ROI, market trends, campaign data, and digital channel results.
• Used AI-assisted tools for social media content planning, digital campaign ideas, creative copywriting, visual content concepts, and content production workflows.
• Supported e-commerce website management, product and category content, SEO-friendly copywriting, and digital brand communication processes.

Digital Marketing and Social Media Specialist - BGNWorkshop

(2023-01 - 2023-12)

• Planned, executed, and monitored digital marketing strategies and campaign performance.
• Prepared social media content calendars, posting strategies, and engagement analysis reports.
• Improved organic and paid search performance through SEO and SEM applications.
• Optimized audience-focused advertising campaigns and prepared performance reports.

Content and Social Media Specialist - Notus Creative Works

(2022-01 - 2023-12)

• Developed content strategies for blog posts, social media content, email newsletters, and digital communications.
• Planned and managed social media campaigns while tracking content performance.
• Created SEO-friendly content to increase web traffic and user engagement.
• Analyzed user feedback and updated content strategies accordingly.

Internet Journalism - Cumhuriyet Newspaper

(2022-01 - 2022-12)

• Produced and published digital news content, including current affairs articles, analyses, and special reports.
• Applied online journalism writing, editing, headline writing, and publishing techniques.
• Reviewed reader feedback from social media and digital channels to support engagement.

Marketing and Foreign Trade - Utelka Maden

(2020-01 - 2022-12)

• Conducted market research, industry trend monitoring, competitive analysis, and market opportunity assessment.
• Coordinated export and import processes, customer relationships, and commercial agreement preparation.
• Supported product promotion and sales strategy development in international markets.

Master's Degree - Political Communication in Europe - Marmara University (2021-01 - 2023-12)

Bachelor's Degree - Political Science and International Relations - Istanbul University (2014-01 - 2019-12)