Mohammad Abzakh

Creative Director with 22 years of experience in brand identity, art direction, visual strategy, and campaign management. Proven track record leading local campaigns and high-profile brand activations for global luxury clients including Omega, Bvlgari, and Calvin Klein. Expertise in developing comprehensive brand guidelines and visual identity systems for regional market leaders such as Al Rajhi Bank and Abu Shakra.

Skilled at cross-functional leadership, stakeholder presentations, and overseeing full creative workflow from brief to final production.

Creative Consultant & Freelance Art Director - Creative Consultant & Freelance Art Director - Amman, Jordan

(2018-08)

• Led international franchise brand strategy as Creative Consultant for Team Hummus expansion into Turkey; managed agency selection and ensured brand guidelines remained consistent across new regional markets.
• Conducted site evaluations and spatial consultations to align brand aesthetics with physical retail and hospitality environments, bridging creative strategy with on-site execution.
• Partnered with VMLY&R Amman as a senior creative resource, contributing to concept development and art direction for high-impact visual campaigns.
• Developed comprehensive brand identity systems — including logos, brand guidelines, and visual strategy — for clients across fitness, retail, and corporate sectors.
• Collaborated with film directors on visual identity and promotional assets for independent cinema projects, including "Tiny Souls" and "Sukon."

Creative Director - Time Center Group - Amman, Jordan

(2015-05 - 2018-08)

• Directed visual strategy and brand campaigns for a luxury retail portfolio, ensuring all creative deliverables for Omega and Bvlgari met rigorous global brand standards.
• Led art direction for premium jewelry campaigns including Kayali Jewelry, overseeing visual storytelling, photography direction, and luxury brand positioning.
• Orchestrated environmental branding and visual narrative for major brand activations including Omega James Bond film launches and Tissot cycling race sponsorships in Amman.
• Served as lead Art Director for photography and video advertising, managing the full creative workflow from storyboarding through post-production.
• Directed the Calvin Klein "What does time look like to you?" influencer campaign, aligning influencer strategy with premium brand aesthetics.
• Managed art direction for store launches and visual merchandising for Swatch, delivering consistent, premium in-store customer experiences.

Art Director - Phenomena Communications - Amman, Jordan

(2013-10 - 2015-08)

• Developed logos and full brand identity systems for major regional clients including Al Rajhi Bank, Abu Shakra, and Al Qasr Hotel.
• Managed creative conceptualization and art direction for advertising campaigns across Jordan and Saudi Arabia, including luxury hospitality branding for Kempinski.
• Directed projects end-to-end — from initial creative brief and concept sketches through to final production for print and digital media.

Art Director - o2a - Amman, Jordan

(2010-12 - 2012-09)

• Led a multidisciplinary design team, establishing creative standards and maintaining brand integrity across all deliverables.
• Optimized creative workflows and provided design oversight to ensure all outputs were brand-aligned, technically precise, and on schedule.

Senior Graphic Designer - Fuel Design - Amman, Jordan

(2008-07 - 2010-10)

• Spearheaded branding and digital asset development for Arab Telemedia Group, earning a Silver Award for Website Design at the Jordan Web Awards (Uyun Alia series).
• Directed visual strategy and UI/UX design to enhance the production's digital presence and audience engagement.

Graphic Designer - ITG - Amman, Jordan

(2006-04 - 2008-06)

• Designed UI and visual systems for e-learning platforms, simplifying complex educational content through intuitive interface design.
• Developed high-impact visual assets and maintained cross-platform design consistency to drive user engagement.

Graphic Designer - Solutions Advertising - Amman, Jordan

(2004-01 - 2006-03)

• Created visual production and creative assets for high-profile campaigns and live brand activations.
• Supported brand identity and communications for premier institutions including Jordan Kuwait Bank and the World Bank.

Graphic design - Al Quds College (2004 - 2004)