Creative Consultant & Freelance Art Director - Creative Consultant & Freelance Art Director - Amman, Jordan
(2018-08)
- Led international franchise brand strategy as Creative Consultant for Team Hummus expansion into Turkey; managed agency selection and ensured brand guidelines remained consistent across new regional markets.
- Conducted site evaluations and spatial consultations to align brand aesthetics with physical retail and hospitality environments, bridging creative strategy with on-site execution.
- Partnered with VMLY&R Amman as a senior creative resource, contributing to concept development and art direction for high-impact visual campaigns.
- Developed comprehensive brand identity systems — including logos, brand guidelines, and visual strategy — for clients across fitness, retail, and corporate sectors.
- Collaborated with film directors on visual identity and promotional assets for independent cinema projects, including "Tiny Souls" and "Sukon."
Creative Director - Time Center Group - Amman, Jordan
(2015-05 - 2018-08)
- Directed visual strategy and brand campaigns for a luxury retail portfolio, ensuring all creative deliverables for Omega and Bvlgari met rigorous global brand standards.
- Led art direction for premium jewelry campaigns including Kayali Jewelry, overseeing visual storytelling, photography direction, and luxury brand positioning.
- Orchestrated environmental branding and visual narrative for major brand activations including Omega James Bond film launches and Tissot cycling race sponsorships in Amman.
- Served as lead Art Director for photography and video advertising, managing the full creative workflow from storyboarding through post-production.
- Directed the Calvin Klein "What does time look like to you?" influencer campaign, aligning influencer strategy with premium brand aesthetics.
- Managed art direction for store launches and visual merchandising for Swatch, delivering consistent, premium in-store customer experiences.
Art Director - Phenomena Communications - Amman, Jordan
(2013-10 - 2015-08)
- Developed logos and full brand identity systems for major regional clients including Al Rajhi Bank, Abu Shakra, and Al Qasr Hotel.
- Managed creative conceptualization and art direction for advertising campaigns across Jordan and Saudi Arabia, including luxury hospitality branding for Kempinski.
- Directed projects end-to-end — from initial creative brief and concept sketches through to final production for print and digital media.
Art Director - o2a - Amman, Jordan
(2010-12 - 2012-09)
- Led a multidisciplinary design team, establishing creative standards and maintaining brand integrity across all deliverables.
- Optimized creative workflows and provided design oversight to ensure all outputs were brand-aligned, technically precise, and on schedule.
Senior Graphic Designer - Fuel Design - Amman, Jordan
(2008-07 - 2010-10)
- Spearheaded branding and digital asset development for Arab Telemedia Group, earning a Silver Award for Website Design at the Jordan Web Awards (Uyun Alia series).
- Directed visual strategy and UI/UX design to enhance the production's digital presence and audience engagement.
Graphic Designer - ITG - Amman, Jordan
(2006-04 - 2008-06)
- Designed UI and visual systems for e-learning platforms, simplifying complex educational content through intuitive interface design.
- Developed high-impact visual assets and maintained cross-platform design consistency to drive user engagement.
Graphic Designer - Solutions Advertising - Amman, Jordan
(2004-01 - 2006-03)
- Created visual production and creative assets for high-profile campaigns and live brand activations.
- Supported brand identity and communications for premier institutions including Jordan Kuwait Bank and the World Bank.
