Okan Tüysüz, DVM

Sales and marketing leader with 19 years of experience in both human pharmaceuticals and animal health sectors. Award-winning professional recognized for AR/VR-based promotional projects (6 industry awards). Expert in product launches, team management, and innovative marketing strategies that drive market share growth.

With a strong sales background, I bring a unique perspective to marketing, turning crises into opportunities and consistently asking "What can I do differently?" to deliver creative solutions.

Trade Marketing Manager at Pelagos Animal Products (2025-01 – Present)

Restructured field operations for Wanpy, Felicia, and Ranova brands. Strengthened brand positioning and developed innovative marketing strategies to create competitive advantage.

• Restructured field operations for Wanpy, Felicia, and Ranova brands.
• Strengthened brand positioning and developed innovative marketing strategies to create competitive advantage.
• Designed field dynamics tailored to each target audience.
• Delivered creative solutions to increase consumer engagement and supported strategic steps to differentiate in the market.

Trade Marketing Manager at Beta Pet Health (2024-01 – 2025-01)

Developed marketing strategies for Unique Super Premium pet food and Theravet supplement products. Managed a team of 6 representatives achieving a 15% increase in clinic demand.

• Developed marketing strategies for Unique Super Premium pet food and Theravet supplement products.
• Managed a team of 6 representatives; achieved a 15% increase in clinic demand.
• Led product launches for Immushield, Prozoon, and ParvoShield.
• Immushield reached 30,000 units and 83M TL revenue in just one year.
• Organized product training sessions for veterinary clinics.

Senior Technical Product Manager at Zoetis Animal Health (2018-01 – 2024-01)

Designed annual marketing plans for flagship products Draxxin and Dectomax. Executed the first AR video and QR code integrated launch in the sector. Directed award-winning VR project earning 6 industry awards.

• Designed annual marketing plans for flagship products Draxxin and Dectomax.
• Executed the first AR video and QR code integrated launch in the sector.
• Directed the award-winning VR project "Not Every Fluke is Innocent!" for Cydectin Triclamox, earning 6 industry awards.
• Increased product sales from 6,000 to 24,000 units in 5 years through VR promotion and marketing actions.
• Successfully launched Draxxin KP, achieving 130% of first-year sales targets.
• Managed congress processes and strengthened KOL relations.

Technical Product Manager at Vetas Animal Health (2016-01 – 2018-01)

Oversaw antiparasitic, antibiotic, and vitamin product portfolios. Prepared sales forecasts and developed marketing campaigns.

• Oversaw antiparasitic, antibiotic, and vitamin product portfolios.
• Prepared sales forecasts and developed marketing campaigns.
• Executed new product launches and innovative promotional materials.
• Enhanced KOL communication and direct product strategy delivery to veterinarians.

Product Marketing Specialist at g2M Distribution & Marketing, Inc. (2014-01 – 2015-01)

Specialized in meat products, gaining in-depth knowledge of lamb and beef markets. Analyzed sector dynamics and contributed to marketing and sales strategies.

• Specialized in meat products, gaining in-depth knowledge of lamb and beef markets.
• Analyzed sector dynamics and contributed to marketing and sales strategies.

Product Manager at Alke Animal Health (2012-01 – 2014-01)

Managed marketing of 10 products (antiparasitic, antibiotic, vitamin). Promoted to Marmara Regional Manager, leading an 8-person sales team.

• Managed marketing of 10 products (antiparasitic, antibiotic, vitamin).
• Promoted to Marmara Regional Manager, leading an 8-person sales team.
• Planned budgets and quotas, optimized sales processes.

Medical Representative at Lundbeck Pharmaceuticals (2011-01 – 2012-01)

Promoted Cipralex, Ebixa, and Azilect to neurology, psychiatry, and internal medicine specialists.

• Promoted Cipralex, Ebixa, and Azilect to neurology, psychiatry, and internal medicine specialists.
• Worked with Çapa Medical Faculty Neurology Department and physicians in the Bosphorus region.
• Gained valuable insights into psychiatric and neurological pharmaceutical markets.

Medical Representative at Boehringer Ingelheim Pharmaceuticals (2009-01 – 2012-01)

Promoted Actilyse and Micardis to cardiology and internal medicine specialists. Conducted pre-launch promotion for Pradaxa.

• Promoted Actilyse and Micardis to cardiology and internal medicine specialists.
• Conducted pre-launch promotion for Pradaxa in cardiology and orthopedics.
• Designed a unique strategy highlighting Micardis' 24-hour efficacy; organized 5:00 AM physician visits, creating industry buzz.

Medical Representative at Mustafa Nevzat Pharmaceuticals Inc. (2007-01 – 2009-01)

Promoted Imuneks, Erasef, Opagis, Multisef, and Monovas to physicians.

• Promoted Imuneks, Erasef, Opagis, Multisef, and Monovas to physicians.
• Ensured prescriptions converted to pharmacy sales, increasing market share.

Faculty of Veterinary Medicine in Veterinary Medicine – Istanbul University (2000-01 – 2006-01)

High School Diploma – Adile Mermerci High School / Anatolian High School (1992-01 – 1999-01)