Şevval

I work as a Marketing Artist at an AI app company; previously, I gained experience as an Art Director and Motion Designer. I carry my background in video animation and editing into performance-driven creatives, and I continuously push myself to grow and take on more creative projects. You can find examples of my work on my Behance profile.

Marketing Artist at MOBILINA (2025-01 – Present)

• Developed and executed ad creative strategies for multiple AI-based mobile applications.
• Played a key role in scaling an AI Video Generator app from low initial budgets to strong growth through scalable, high-performing creative concepts.
• Produced platform-native creatives for Meta, TikTok, and Google while leading trend analysis, competitor research, and weekly creative research processes; optimized creatives through A/B testing and performance data (hook rate, CTR, etc.) to build high-engagement content structures.
• Conducted research on Custom Product Page (CPP) strategies to improve App Store conversion and provided creative direction accordingly.
• Leveraged gray-area creative strategies within platform policies to produce attention-grabbing ad concepts while maintaining compliance and scalability.
• Increased conversion rate by 30% and ROAS by 50% through performance-driven creative iterations and testing strategies.

Art Director at DUDETABLE (2024-01 – 2025-01)

• I created monthly dynamic and static social media designs for Unilever Food Solutions, Flora Professional, Allpoints Group, Neolith, Plant Factory and etc.
• I prepared a lot of storyboard and videos for Sana, Becel and Plant Factory.
• I designed menu and a lot of material about competition and events.

Art Director at PİŞİR (2023-01 – 2024-01)

• Developed campaigns to reflect Pişir's brand identity across its social media platforms.
• Curated influencer videos for Performance Marketing and conducted iterations based on A/B test outcomes.
• Created both dynamic and static promotional content for social media.
• Managed the design aspect of brand collaborations and launches.
• Prepared designs for in-app banners and similar materials.
• Conducted creative research on competitor firms and developed a roadmap for future creative initiatives.
• Worked on both in-house projects and branded productions at Pişir, including creating editing setups and participating in commercial shoots for Bremen and Doritos.

Jr. Art Director at 4129 GREY (2022-01 – 2023-01)

• I created monthly dynamic and static social media designs for Doğadan, Kahve Dünyası Al Götür, Sensodyn, Fairy, and Lenovo.
• I prepared the storyboard for Lenovo's case videos.
• I designed mailings and various materials for Doğadan across different platforms.
• Additionally, I prepared content for Lenovo's LinkedIn page.

Jr. Motion Designer at FCB HEALTH REAKTÖR (2022-01 – 2022-12)

• I have created TV and desktop advertisements for brands such as AstraZeneca, İş Bankası, Sanofi, Nobel, Novartis, Novo Nordisk, GSK, and Roche.
• I have developed my skills in character animation particularly in animating 2-3 minute infographic videos.
• Additionally, I have done video editing for Roche, GSK, and Novartis.
• I used Adobe Audition for sound editing and cleaning.

Jr. Motion Designer at ABE. MEDYA (2021-01 – 2021-12)

• Took part in motion design projects, starting as an intern and evolving into an active team member.
• Collaborated closely with a senior designer to co-develop and exchange projects.
• Contributed to all stages of production — from concept development to animation and final delivery — using tools like After Effects and Illustrator.

Graphic Design – Fatih Sultan Mehmet Üniversitesi (2017-01 – 2021-01)