Sibel Biçer

Digital Marketing Specialist with a Bioengineering degree from Yildiz Technical University (2023) and proven expertise in digital data-driven companies optimizing multi-platform campaigns. Skilled in data analytics, performance metrics, and audience insights to drive cost-effective strategies on Meta Ads, Google Ads, TikTok Ads, and DV360. Proficient in managing complex projects, I deliver measurable results through meaningful, insight-driven campaigns that connect brands with audiences, blending logic, creativity, and innovation at every step.

Performance Marketing Specialist at BIOSYS Healthcare (2025-12 – 2026-2)

• Managed Search/Display/Video campaigns for medical devices launches.
• Strategized event-driven digital marketing (WHX, Medica, Expomed)
• Optimized HubSpot lead generation workflows and web captures.
• Directed ad compliance per Google Health & Medical standards.
• Oversaw competitor analysis to penetrate new export markets.
• Utilized data insights to scale brand presence globally.

Performance Marketing Executive at FORWARD MEDIA (2024-06 – 2025-10)

• Managed Search/Display/Video Campaigns end-to-end.
• Strategized optimum media to meet brand goals.
• Optimized Google/Meta lead generation funnels.
• Directed Apple/Google Search campaigns administration.
• Oversaw global media buying (100+ markets).
• Utilized GA4 to measure performance and report data-driven improvements.

Production Management Intern at WORLD MEDICINE TURKEY (2023-02 – 2023-04)

• Managed GMP and production processes for solid and softgel, capsules, and tablets.
• Documented production tasks for regulatory compliance.
• Ensured ISO standards compliance via inspection.

Operations Team Member at IEEE - YTU Student Branch (2022-03 – 2023-03)

• RLC (Content Assistant and Organizer) - Future Booster, "Make It: Digital" (Interactive Workshops Organizer)
• Contributed to organizing interactive workshops focused on digital innovation.

Laboratory Intern at YTÜ Merkezi Araştırma Laboratuvarı (2021-08 – 2021-09)

Gained expertise in utilizing general laboratory medical devices for bioengineering and chemical engineering applications.

Research And Development Assistant at Bakirdere Research Laboratory (2021-02 – 2021-08)

• Interest: Nuclear waste and bioglasses research, heavy metals purification.
• Preparation process of scientific projects such as TUBITAK 2209-A, STAR, BIGG

Bachelor's in Bioengineering and Biomedical Engineering – Yildiz Technical University (2019 – 2023)

Diploma/Certificate in E-Commerce and Marketing – Istanbul University (2023-09)

High School – Ankara Atatürk High School (Anatolian) (2014 – 2019)