Talya Sayimer

A highly motivated, determined, hardworking, collaborative, effective and creative individual seeking to leverage my diverse skill set to excel in a role that values critical and analytical thinking, cross-cultural analysis, interdisciplinary approach, attention to detail, creativity and artistic expression, multimedia proficiency, interpersonal skills and effective communication.

Brand MT (Efes Malt, Glutensiz & Xtra) - Anadolu Efes

(2024-03 - 2025-02)

• Developing and implementing comprehensive brand strategies that align with the brand's objectives and market trends to increase brand equity and market share.
• Managing the brand budget to optimize resource allocation and maximize return on investment for brand-related initiatives and campaigns
• Leading, organizing and operating the Malt brand's student loyalty and brand ambassador program spanning 22 major cities.
• Overseeing and organizing festivals, roadshows and event operations across the country.
• Maintaining and evolving brand standards and guidelines to ensure brand consistency and integrity across all platforms and communications.
• Working closely with sales, digital and cultural marketing teams to ensure cohesive brand messaging and consistent brand experience across all channels and touch points.
• Designing and executing marketing campaigns and promotional activities to build brand awareness and engage target audiences effectively, including coordinating with creative teams and agencies to ensure alignment with brand guidelines.

Marketing and PR Manager - Biyond.co

(2023-08 - 2024-02)

• Creating and implementing comprehensive PR strategies that align with the organization's goals and objectives.
• Cultivating and maintaining relationships with journalists, influencers, agencies, editors, and media outlets to secure positive media coverage for the organization.
• Generating engaging and compelling content, including articles, blog posts, and social media updates, to promote the organization's brand and messaging.
• Overseeing the organization's presence on social media platforms, including content creation, posting, and engagement with the online community.

Content Creator and Translator - KOBIKS

(2021-06 - 2021-09)

• Produced articles, product descriptions and marketing materials for the website.
• Crafted compelling content for the website, blogs, and social media platforms, ensuring alignment with brand image.

Teaching Assistant and Tutor at Office of Learning and Teaching - Koç University

(2019-01 - 2021-12)

• Assisted Ass. Prof. Özen Nergis Dolcerocca on her research on Digital Humanities.
• Worked closely with Ass. Prof. Özen Nergis Dolcerocca on her research and publication of "Bildung'u Savunmak Gerekir: Aydınlanma ile Eğreti-Eğitim Arasında İnsan" (2021).
• Provided tutoring, mentorship, constructive feedback and academic support to students requested upon by professor.

Bachelor of Arts - Comparative Literature and the English Language - Koç University (2018-01 - 2023-12)

Double Major - Media and Visual Arts - Koç University (2018-01 - 2023-12)

Specialization (Track) Program - Media and Marketing - Koç University (2018-01 - 2023-12)

International Baccalaureate (IB) and Turkish MEB Dual Diplomas - International ENKA Highschool (2014-01 - 2018-12)