Zara Soltani

Hands-on product design leader with 13+ years across consumer apps, fintech, B2B SaaS, women's health and e-commerce, on mobile and web. I have worked remotely for 6+ years with product and engineering teams in the US, Canada, Austria and Kuwait, leading teams of 2-5 designers and managing stakeholders without constant supervision. I take products from user research, wireframes and user flows to shipped, A/B-tested work, and I specialize in AI-guided features and multi-brand design systems.

Lead Product Designer at ProMom Inc. (2024-11 – Present)

Early-stage AI women's health platform (consumer, subscription) | Promoted from Senior Product Designer, May 2025

• Delivered the August 2025 public launch and October 2026 iOS relaunch, reaching 3,000+ registered users since launch, by supervising design of every feature with product, engineering and a Medical Advisory Team of OB-GYNs, fertility specialists and pediatricians.
• Launched Maia, a stage-aware AI assistant covering the ~7 in 10 questions that arrive outside clinic hours, by designing it around clinician-set red-flag rules that run before every answer.
• Kept users' full history across conception, pregnancy and postpartum in the October 2026 relaunch by designing a stage-aware Smart Calendar and all tracking features to adapt to the user's current phase.
• Launched the Contraction Timer, which reads patterns back in plain language and raises a clinically-based alert, by designing one-tap logging for a one-handed, 3am context; also shipped Kick Counter, BellySafe and NameSpark.
• Improved accessibility test metrics 73% by restructuring the design system, and raised design consistency 42% and AI-assisted feature delivery speed 25% by synchronizing design tokens suite-wide.
• Identified which onboarding flows convert more users to premium subscription, measured by bounce rate, by running A/B tests and working through implementation with engineers using design-to-code workflows with Claude Code.

Lead Product Designer at Independent Consultant (2023-11 – 2025-01)

Multi-brand design systems for SaaS, fintech and CRM clients

• Cut design task time ~20%, lifted average order value 15% and gained 30 NPS points in pilot teams over three months by building a multi-brand design system with theme-based tokens for Despatch Cloud's shipping SaaS.
• Cut bounce rate from 82% to 37% and drove 1,420 asset listings in three months by closing the on-platform trading loop for ArteQ, a two-sided blockchain art marketplace.
• Shortened project timelines 21% by facilitating monthly agile workshops with client stakeholders.

Senior Product Designer at Digital First GmbH (2021-04 – 2023-11)

Trading SaaS, communication and booking products

• Reduced support tickets 28% through user-centered design, and lifted conversion 24% through usability testing and storyboarding.

Senior Product Designer at Caloria (2020-10 – 2021-04)

Consumer health & fitness, smart diet app

• Lifted engagement 38% and retention 36% by leading UX research into user needs and pain points.

Senior Product Designer at Nizek (2019-12 – 2020-10)

B2C, B2B, productivity and e-commerce

• Made product search 43% faster by rebuilding the information architecture, and raised conversion 14% and cut cart abandonment 29% by optimizing e-commerce funnels.

Product Designer at Selected Group (2013 – 2019)

Educational, entertainment, EPOS and financial products

UI/UX Designer at Akad (2013 – 2019)

Architectural websites and e-commerce

MA in Interaction Design – Yeditepe University (2020 – 2022)