Marcom Leader

The Marcom Leader will be responsible for developing and executing marketing communications strategies for voco and Holiday Inn Express, supporting the positioning and business objectives of both brands. This role will oversee brand communications, public relations, digital marketing, and integrated marketing campaigns to enhance brand awareness, strengthen market presence, and drive revenue growth.

Working closely with the Director of Sales & Marketing (DOSM), hotel operations teams, and external partners, the Marcom Leader will ensure that marketing initiatives align with each brand’s identity, target audience, and commercial objectives while maximizing synergies across the two brands.

Responsibilities

• Marketing Communications Strategy

• Develop and implement marketing communications plans aligned with the positioning and business objectives of both brands.
• Plan and execute integrated marketing campaigns to increase brand awareness, customer engagement, and revenue opportunities.

2. Brand Management

• Ensure consistent brand identity and messaging in accordance with international brand standards.
• Develop marketing materials and communication content tailored to each brand’s target audience.

3. Public Relations & Media Relations

• Build and maintain relationships with media, influencers, industry partners, and other relevant stakeholders.
• Coordinate media communications, press releases, promotional activities, and brand exposure opportunities.

4. Digital Marketing & Campaign Management

• Manage digital marketing channels and online content to strengthen brand visibility and engagement.
• Monitor campaign performance and analyze marketing metrics to optimize effectiveness.

5. Cross-brand Collaboration

• Coordinate marketing initiatives across voco and Holiday Inn Express while maintaining each brand’s distinct positioning.
• Collaborate with DOSM, hotel operations, and external agencies to ensure effective execution of marketing plans.

6. Budget & Performance Management

• Assist in managing marketing budgets, evaluating campaign ROI, and preparing performance reports.
• Support business objectives through data-driven marketing recommendations.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• At least 5 years of relevant experience in marketing communications, public relations, branding, or digital marketing.
• A background in hospitality, media, public relations agencies, or related industries is highly preferred.

Professional Skills

• Strong understanding of marketing communications, brand management, media relations, and digital marketing.
• Excellent project management, interpersonal, and communication skills.
• Familiarity with marketing performance analysis and budget management.

Language & Computer Skills

• Proficiency in Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint.
• Good command of written and spoken English and Chinese.