姝婧 杨

AI-native content producer and new media professional with 6+ years of experience in short-form video, branded content, social media operations, and account growth. Independently created and launched a serialized photorealistic AI vertical drama that generated approximately 420,000 organic views in its first seven days with no paid promotion. Experienced in end-to-end production, including concept development, scripting, storyboarding, character-reference design, AI image generation, image-to-video production, editing, sound design, publishing, and performance analysis.

Skilled at building repeatable, cost-efficient workflows while maintaining character identity, wardrobe, lighting, period setting, and narrative continuity across episodes.

Editor / New Media Content Planner at Rong'an Taihe Senior Care Services (Chengdu) Co., Ltd. (2025-07 – Present)

• Independently launched and managed the company's Xiaohongshu and video accounts, covering account positioning, content planning, publishing, and daily operations.
• Grew the Xiaohongshu account by more than 1,500 targeted followers within three months.
• Generated more than 200 private-message inquiries from a single video account post.
• Generated more than 15 qualified customer leads from a single Xiaohongshu post.
• Planned and produced health education, senior-care service, and user education content to build online brand awareness.
• Wrote copy and short-form video scripts, created visual content, optimized publishing cadence, and maintained account operations.
• Continuously refined content structure and topic selection based on organic reach and user engagement.
• Supported business teams with digital content designed to improve brand visibility and customer acquisition.

New Media Operations Specialist at Beijing Yuemu Network Technology Co., Ltd. (2024-12 – 2025-03)

• Independently managed branded social media accounts and participated in account launches, content planning, and ongoing operations.
• Planned and produced content for official WeChat and social media channels while managing publishing schedules.
• Developed content directions based on brand positioning to improve account consistency and audience reach.
• Worked with business teams to deliver brand content and campaign communications.

New Media Operations Manager at Wulou Coffee (2024-10 – 2024-11)

• Launched the brand's Xiaohongshu account from the ground up, including positioning, content planning, and initial content production.
• Independently created in-store content, brand visual materials, and campaign content.
• Coordinated brand activities and supported online visibility and customer engagement.
• Produced content concepts, copy, and basic visual assets for social channels.

Degree Not Completed in Mechanical Engineering Studies – Technological University Dublin (2016 – 2019)