Chih-Ning (ij) Chang

Social Media & Content Marketing professional with 3+ years of experience in visual communication, content creation and branding. My background in Arts & Design, Media and Entertainment Management, and Strategic Communication with a specialisation in Marketing enables me to create engaging content through illustration, photography, short-form video, and layout design.

Track Record: Achieved 300+ organic follower growth within 3 months, without paid ads.

Technical Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign), visual communication, video editing, and creative thinking.

Social Media Marketing Intern at University of Tasmania- Marketing Team (2026-03 – 2026-05)

• Scriptwriting and video editing
• On-camera content marketing
• Market insights, research and performance analysis
• Social media content creation
• Social media platform management
• Branding and visual design proposal development
• Content review, planning, and optimisation
• RedNote content strategy for Mandarin-speaking audiences
• Supported Instagram content creation in English

Media & Design Specialist at Heye Marketing Company (Outsourced) (2021-07 – 2025-01)

• Social media and content marketing
• E-commerce platform operations
• Commercial photography and photo editing
• Short-form video editing
• Visual communication
• Market research on consumer preferences, sales trends, and distribution channels
• Brand identity development

Arts and Media Specialist at KNS Language Institute (2023-02 – 2024-03)

• Crafted bespoke branding assets and visuals for diverse independent projects, including custom illustration, Chinese calligraphy, and commercial photography
• Developed UX content and copywriting for various digital platforms, focusing on creating clear and engaging user experiences for independent clients
• Integrated marketing strategy with layout design to enhance brand identity and ensure visual consistency across digital and print media

Sales and Arts Attendant at Kaohsiung Museum of Fine Arts & Neiwei Arts Center (2022-09 – 2023-02)

• Supported exhibition services and art administration, ensuring a seamless visitor experience within a cultural institution
• Created layout designs and visual merchandising for museum products, directly supporting sales and brand promotion
• Captured and edited photography to document exhibitions and promote artistic content to the public
• Launched a new Instagram presence and achieved 100% organic growth (300+ followers) within the first three months through strategic content creation
• Designed and coordinated creative educational programs, integrating Fine Arts and science experiments to enhance student engagement during summer camps
• Developed multi-channel marketing materials, including print and digital assets, to maintain a consistent brand image across educational services

Master of Strategic Communication in Marketing – University of Tasmania (2025)

Bachelor of Science in International Media and Entertainment Management – I-SHOU University (2018 – 2022)

Fine Arts, specialised in Design – CHUNG-HWA School of ARTS (2015 – 2018)