Jen Chih Lo

Digital marketer and content strategist with 15+ years in luxury watch media, brand training, and social media. Proven record driving brand advocacy, sales performance, and editorial excellence across Taiwan and global markets.

Digital & Social Media Content Creator - Upwork - World

(2020-06)

• Deliver freelance content creation, translation/localization, and virtual assistance for global clients via Upwork
• Maintain consistent 5-star ratings across multiple project categories including copywriting and mystery shopping
• Support diverse brands with agile, on-demand digital content and administrative solutions

Training Assistant Manager at Swatch Taiwan - Swatch - Taipei

(2022-10 - 2026-05)

• Led annual training plans and budgets across all retail staff levels, aligning with Swatch HQ objectives and KPIs
• Developed localized CS guidelines, SOPs, and assessment tools to drive service excellence via S.W.A.T.C.H standards
• Coached in-store teams with managers to boost sales performance and embed brand ambassador behaviours

Product Planning Executive at Swatch Taiwan - Swatch - Taipei City, Taiwan

(2022-02 - 2022-09)

• Forecasted sales trends and managed stock monitoring to prevent shortages and support business planning
• Localized new capsule launch training materials and managed Campus 51 e-learning platform for Taiwan market
• Delivered onsite product training for wholesale key accounts (Everrich Duty Free) and cross-regional retail teams

PR & Social Media Assistant Manager at Swatch Taiwan - Swatch - Taipei City, Taiwan

(2019-06 - 2020-06)

Responsible for planning, driving and implementing the overall PR and social media marketing strategy and activities based on brand strategy and guideline in Taiwan with the aim to maximise brand awareness, to enhance engagement in the digital sphere and to help achieve sales target.

• Managed Swatch Taiwan social platforms (Facebook, Instagram, LINE), growing followers, engagement, and revenue against KPIs

Managing Editor - HOROGUIDES - Taipei City, Taiwan

(2017-01 - 2019-01)

Horoguides is a wristwatch lifestyle platform dedicated to fine watches. Established in 2017, Horoguides has coupled social media strategies with creative content (Watchfinder, TIMELAB, TOP100, IG Corner) to become the most popular wristwatch website in Taiwan and Hong Kong. Led a team of 4 editors, I was responsible for web content strategy and social media marketing campaigns to ensure a consistent flow of high converting traffic to company website, Horoguides TAIWAN and HONG KONG.

• Oversaw editorial operations, production calendar, and a team of writers for a digital luxury watch publishing platform

Marketing Specialist at Elegant Watch and Jewellery Taipei - Elegant Watch and Jewellery - Taipei City, Taiwan

(2016-05 - 2017-01)

• Executed brand events, CRM initiatives, and social media campaigns (Facebook, LINE) to build awareness and media coverage

Retail Advisor-TISSOT Oxford Street Flagship Store - Tissot SA - London, United Kingdom

(2014-11 - 2016-01)

• Generated £180,000+ in annual revenue at Tissot Oxford Street flagship, achieving highest average hourly sales in the team

Editor - World Wrist Watch Magazine - Taiwan

(2009-10 - 2014-06)

Acted as a senior editor and editorial team leader for Chinese mechanical watch and luxury goods magazine, writing cover stories, feature articles, organizing and researching projects to tight deadlines, and coordinating the copyediting and proofreading process.

• Edited and authored luxury watch and lifestyle content for a leading Taiwan print magazine over nearly five years

Master of Business Administration - Luxury Brand Marketing - British School of Fashion (2014 - 2015)

Bachelor of Arts - History - National Taiwan University (2002-09 - 2007-06)