Rui Lin

Automate marketing and sales dashboards, reducing manual reporting time by 50%. Model consumer behavior patterns to optimize targeted marketing and conversion probability. Optimize LINE reward channel efficiency, driving an estimated 450k TWD monthly profit growth.

Business Analyst, Office of the CEO at PChome Online Inc. (2025-09 – Present)

• Automate marketing and sales dashboards, reducing manual reporting time by 50%.
• Model consumer behavior patterns to optimize targeted marketing and conversion probability.
• Optimize LINE reward channel efficiency, driving an estimated 450k TWD monthly profit growth.

Business Analyst (Contractor), Consumer Banking Group at DBS Bank (Taiwan) Ltd (2024-12 – 2025-08)

• Analyzed credit card data to help front-end PMs drive growth in new card acquisitions.
• Automated reward reporting pipelines, saving 10 hours of manual tracking per week.
• Migrated legacy SAS code to PySpark, boosting data processing speed by 30%.

Product Manager, Planning Division at Hotai Finance Co. Ltd. (2023-07 – 2024-06)

• Managed reward calculations, product maintenance, and policy proposals.
• Created tailored product plans that have improved business performance by 15%.
• Analyzed sales data to adjust sales reward plan, balancing employee motivation and company costs.

Master's degree in International Business – National Taiwan University (2020-06 – 2022-09)

Bachelor's degree in Economics – National Central University (2016-06 – 2020-06)