Sunny

AI Product Manager with 6+ years across AI SaaS, growth experimentation, technical-commercial translation, and 0-to-1 product execution. Experienced in turning ambiguous customer needs and complex technical capabilities into demoable MVPs, scalable product modules, and outcome-driven product narratives. Strong at balancing feasibility, business impact, user adoption, and resource constraints to help cross-functional teams move from fragmented ideas to clear product decisions.

Product Manager / AI SaaS & Agent Products at Ret[AI]ling Data (2024-01 – Present)

• Defined AI agent product strategy under high ambiguity by consolidating fragmented module concepts, customer signals, and business priorities into a focused MVP direction for enterprise adoption.
• Led end-to-end delivery of 6 AI agent MVPs within 1.5 weeks, translating enterprise workflows into modular agent scenarios across Admin, Service, and Marketing use cases.
• Shifted product direction from custom request fulfillment toward reusable product modules by prioritizing feasibility, reuse potential, customer value, and commercial impact.
• Partnered with engineering, BD, and leadership teams to align roadmap priorities, clarify scope boundaries, and balance short-term POC needs with long-term product scalability.

Marketing Project Specialist - Brand & Content at NAMESAKE (2023-01 – 2024-01)

DTC Fashion E-commerce Brand

• Built the brand's first long-form storytelling pipeline across 8 campaign themes, repositioning newsletters from promotional updates into decision-support assets for high-value fashion purchases.
• Conceptualized and launched the Outfit Guide campaign series, generating USD 21.5K in one month and contributing to the brand's highest recorded AOV of USD 1,227.
• Drove +205% MoM sales growth through visual-first email experiments, testing creative structure, CTA placement, and product storytelling against conversion behavior.

Digital Marketing Project Manager at Gremlin Works (2022-01 – 2023-01)

International Marketing Agency

• Managed 20+ performance campaigns across Meta and Google Ads, achieving +79.5% CTR, -44.8% CPC, and up to 5.7% CVR through hypothesis-driven testing across creative, copy, targeting, and keywords.
• Designed full-funnel acquisition strategies based on search intent and conversion behavior, reallocating budget toward high-performing keywords to improve ROI and lead quality.
• Diagnosed client growth bottlenecks by translating campaign data, SEO performance, and customer decision signals into actionable optimization plans.
• Built SOPs, reporting dashboards, and asset request workflows that reduced internal production time by approximately 50% and improved scalable execution across accounts.

Founder / Growth Owner at Food & Feelings (2021-01 – 2023-01)

0-to-1 DTC Brand

• Built a niche DTC food brand from 0 to 1 by validating demand through 250+ customer feedback loops within a 360K-member community, reaching NT$180K revenue within 6 months.
• Diagnosed conversion friction across LINE conversations and ordering behavior, then designed a semi-automated ordering flow that reduced manual steps and operational overhead.

International Sales Representative at CTi Wire & Cable (2019-01 – 2019-12)

Industrial Wire & Cable Manufacturer

• Translated complex wire and cable specifications into client-facing value propositions for global accounts across APAC, Europe, and North America.
• Coordinated with engineering, QA, and R&D teams across 10+ SKUs to align feasibility, cost, timeline, and customer requirements during bids and renewals.

B.A. in Business Administration – National Taipei University (NTPU)